Full-Time Activation Sponsorships Director

As part of Accor's global sponsorship strategy, the role involves expertise in managing relationships with major sports and entertainment rights holders, delivering contractual rights, and leading sponsorship activations globally.

Key Tasks

1. Sponsorship Management
   • Lead the day-to-day relationship with rights holders.
   • Ensure delivery of contractual rights.
   • Establish KPIs and a measurement approach aligned with Accor's framework.
   • Provide regular internal reporting to key stakeholders on progress and updates.
2. Sponsorship Activation
   • Develop activation strategies for each sponsorship, collaborating with other leads and business units for a cohesive approach.
   • Lead the development and implementation of a global sponsorship activation program, working with agencies, brand marketing teams, and internal business units.
   • Track and measure all marketing activities.
   • Identify and unlock new business opportunities for the group.
   • Coordinate local activation plans and delivery.
3. Management
   • Lead and develop a team of 4-5.

Required Skills

• Master's degree in business, marketing, communications, project management, or related field.
• 8-10 years of global sponsorship management experience at an Account Director level.
• Strong project leadership and organizational skills.
• Attention to detail, curiosity, and creativity.
• Commercial acumen, experience in leading successful sponsorship activations with measurable business impact.
• Passion for and experience in sponsorship campaigns with purpose (environmental, D&I, social impact).
• Strong understanding and experience in strategic marketing.
• Relationship building and persuasion skills (influencing without authority).
• Self-starter and strong team player.
• Strong people management skills (developing others).
• Strong communication skills.
• Bilingual in French and English.

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