Full-Time Brand Strategy VP

The Sonic Franchise Brand Strategy Vice President will lead the organization in shaping and executing brand strategies for sustainable OEM brand growth.

Responsibilities:

• Lead and manage a team of Brand Managers.
• Establish clear strategies to foster relationships with senior Marketing Leaders at OEMs.
• Secure and influence OEM Marketing Calendar/Content/Focus.
• Establish presence in key OEM Marketing dealer boards and Tier 2 Marketing Board leadership roles.
• Connect Sonic marketing plans with OEM plans.
• Develop and maintain brand marketing processes and prioritization.
• Develop a common brand marketing scorecard.
• Monitor team performance, track KPIs, and identify growth opportunities.
• Provide leadership and development to Brand Managers, focusing on OEM relationship building and campaign strategies.
• Organize training and collaboration sessions.
• Assist Brand Managers in identifying key insights, customer needs, and market opportunities.
• Support in developing brand strategies, consumer insights, and store differentiators.
• Streamline brand-led marketing strategies.
• Support Brand Managers in budget management, expenses, and co-op collection.
• Monitor each brand’s budget to ensure marketing initiatives are on track.
• Collaborate with the CMO and cross-functional leaders to align marketing priorities, performance metrics, and brand positioning.
• Evaluate and guide Sonic and brand goals and vision.
• Establish and maintain OEM Marketing relationships.
• Evaluate and adjust marketing strategies to align with brand goals.
• Analyze key performance drivers and make informed recommendations.
• Provide clear, actionable reporting.
• Lead the annual and monthly brand planning processes.
• Oversee the execution of integrated marketing campaigns.
• Support assessing and approving event-related marketing initiatives.
• Work with the Sonic Franchise Marketing Team to deliver cohesive marketing campaigns across various channels.
• Oversee monthly offers collection and execution.

Experience Requirements:

• Bachelor's degree in marketing, business, or related field.
• 10+ years of relevant marketing experience.
• Experience leading and managing teams.
• Budget management experience.
• Automotive retail knowledge.
• Strong communication and leadership skills.
• Analytical skills and proficiency with Word, PowerPoint, and Excel.

Possible employment type: Full-time

Possible allowed location: Charlotte, NC

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