Intern Content & Social Media Intern

As Content & Social Media Intern, you will support on the creation, execution, and optimization of multi-channel content—primarily on Instagram and other social platforms—to engage and grow our community of health- and wellness-minded members.

You’ll work closely with senior leadership to translate complex wellness topics into concise, visually engaging posts, stories, and short-form videos.

Required skills:

1. Content Strategy & Planning:
   • Develop a quarterly social media calendar aligned with program launches, member milestones, and industry trends.
   • Research trending topics in preventive health, nutrition, exercise, and emotional well-being to inform timely, relevant content ideas.
   • Define clear objectives (reach, engagement, click-through) for each campaign or content series.
2. Program Content Creation & Quality Control:
   • Write concise articles, worksheets, and guidelines that simplify evidence-informed health concepts for a consumer audience.
   • Create and maintain a library of content assets to ensure visual consistency.
   • Fact-check all health-related claims against reputable sources (clinical guidelines, peer-reviewed studies) before publishing.
3. Program Video Development & Editing:
   • Develop video scripts (5-10 minutes) based on our program content.
   • Film or direct freelance videographers/freelance editors to capture and polish footage: oversee storyboarding, voice-over recording, captioning, and final cut sign-off.
   • Edit basic video clips yourself (using tools like descript.com), ensuring pacing, captions, and branding are on point.
4. Social Media Management & Growth:
   • Own Instagram account: schedule daily posts/stories, monitor DMs and comments, and respond or escalate member questions.
   • Grow follower count from 0 to 10k+ —community engagement, strategic hashtag use, and cross-promotions with wellness partners.
5. Project Management & Remote Execution:
   • Maintain a detailed project management (ClickUp/Notion/Google Sheets) with deadlines.
   • Coordinate directly with freelance designers, videographers, and others—assign tasks, confirm delivery dates, and review work for brand alignment.
   • Maintain a consistent, distraction-free workspace.
   • Track your work hours daily and submit a simple weekly timesheet so leadership can monitor project progress and resource allocation.
6. Proven Content Development Experience: 1-2 years content development / marketing experience.
7. Portfolio of past work: sample posts, reels, short videos, or written articles demonstrating strong storytelling, visual sense, and engagement.
8. Social Media Expertise (Instagram Focus):
   • Deep familiarity with Instagram’s features (Reels, Stories, IGTV, Guides) and best practices for growth, algorithm engagement, and community interaction.
   • Experience using scheduling tools and basic analytics dashboards (Instagram Insights, Google Analytics, or similar).
9. Strong Writing & Editorial Judgment:
   • Excellent command of English: able to translate clinical or technical concepts into clear, conversational copy that resonates with a lay audience.
   • Meticulous attention to detail in grammar, tone, and brand voice; you catch typos and fact errors before publishing.
10. Hands-On Content Skills:
    • Proficiency in graphic and video editing software (e.g., Photoshop, Canva, CapCut)
    • Comfortable writing, and developing visually oriented scripts for videos
    • Able to storyboard simple sequences
11. Bonus: Familiarity with lighting, sound recording, or graphics animation tools (After Effects, Canva) is highly advantageous.
12. Self-Starter & “Do-It-Yourself” Attitude:
    • Able to juggle multiple deliverables—content creation, video editing, data tracking, community engagement—without losing momentum.
    • Curious about health, wellness, and longevity; you proactively suggest new content angles or partnership ideas to grow the brand.
13. Remote Work Ethic:
    • Maintain a dedicated home-office setup with reliable internet.
    • Disciplined about tracking your hours and submitting a weekly timesheet so leadership understands your contributions and bandwidth.

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