Contractor CRM Data Executive Contractor

AJ Bell is seeking a Senior CRM Data Executive to join their Direct-to-Consumer Marketing team on a contract basis. This role is crucial for driving customer growth and increasing customer value through data-driven strategies.

Key Responsibilities:

• Develop data-driven campaigns for specific customer segments.
• Act as a Bloomreach expert and build relationships with the vendor, ensuring optimal platform utilization across channels.
• Generate regular campaign and automation program reports to understand performance and identify improvement areas.
• Collaborate with marketing teams to understand annual campaign objectives and deliverables.
• Generate comprehensive campaign reports using Bloomreach and other marketing tools.
• Utilize workflow and automation functions to minimize manual processes (long-term goal: 80% automation).
• Manage, execute, and track marketing activity in CRM channels, ensuring compliance with regulatory requirements (including consumer duty).

Competencies and Skills:

• 3+ years of CRM experience in an omnichannel business.
• Strong analytical skills (SQL preferred).
• Experience with Bloomreach or similar customer marketing platforms.
• Proven experience in email marketing campaign delivery.
• Understanding of customer data, including permissions, data protection (GDPR), and segmentation.

About AJ Bell:

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