Temporary CRM Marketing Manager

The CRM Marketing Manager oversees engagement and retention-focused marketing activity across DC Thomson’s magazine and comic subscription brands. They maximise opportunities for growth and deliver the best experience at every stage of the customer lifestyle.

This hands-on role has operational responsibility for a small, skilled team delivering email marketing that’s geared to retention. You’ll keep the team running smoothly and develop operational aspects of CRM for DC Thomson. You’ll represent your team to internal stakeholders and take part in cross-team projects to engage leads, convert and retain customers.

• Manage the calendar of email sends and the processes that trigger automated emails.
• Document and communicate these, report the results of tests on an email testing schedule and share overall results through relevant reporting channels.
• Be accountable for copy and assets used in emails and manage every aspect from concept to delivery and post-send analysis.
• Manage close working relationships with the Operations and Customer Experience teams to ensure accuracy of information and consistency in customer touchpoints.
• Develop and roll out strategies to ensure our email marketing list(s) see significant growth.
• Ensure consistency across brands.
• Act as a customer marketing permissions expert, ensuring compliance.
• Participate as a key stakeholder in projects with our Product team to successfully implement new CRM related technologies.

• Managing and getting the best from CRM tools / ESPs and related technologies.
• Creating and deploying a calendar of email campaigns and automations optimised to generate ROI and improve retention.
• Advocating CRM best practice and understanding data protection regulation.
• Managing customer data to the highest standard.
• Setting up and delivering automated email campaigns and complex templates.
• Tracking and reporting email conversions, revenue and other metrics.
• Using Google Analytics and similar tools at an advanced level.
• Demonstrating excellent copywriting skills and attention to detail.
• Line managing staff and leading teams, including managing recruitment, induction and performance.

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