Contractor Digital Advertising & Content Designer
Zaelab is hiring a remote Contractor Digital Advertising & Content Designer. The career level for this job opening is Experienced and is accepting USA based applicants remotely. Read complete job description before applying.
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As a Part-time Digital Advertising & Content Designer, you will create compelling static, video, and GIF ads for paid media campaigns. You will also design UGC-style content that blends seamlessly with native platform aesthetics, focusing on direct-response outcomes.
Responsibilities:
- Design high-quality static, video, and GIF creatives for Meta, Google Display, TikTok, Pinterest, and email campaigns.
- Develop UGC-style content optimized for direct-response objectives.
- Ensure designs adhere to platform specifications and brand guidelines.
- Work closely with the Paid Media Manager to align creative with performance data and campaign strategies.
- Ideate and experiment with new creative approaches to improve key performance metrics.
- Stay current on platform-specific trends and design best practices.
Requirements:
- 1–3 years of experience in graphic design, with a focus on digital advertising or content creation.
- Proven experience designing for direct-to-consumer (DTC) brands, with an understanding of performance-driven marketing.
- Expertise in Adobe Creative Suite (Photoshop, Illustrator, After Effects) and/or other design tools.
- Experience creating video and GIF content for platforms like TikTok, Pinterest, and Meta.
- Familiarity with UGC-style content creation and a strong sense of platform-native aesthetics.
- Direct-response marketing mindset with an ability to craft content that drives conversions.
- Freelance or agency experience is a plus.
- Strong portfolio showcasing direct-response creative across various platforms.