Full-Time Director of Technical Product Marketing
ServiceNow is hiring a remote Full-Time Director of Technical Product Marketing. The career level for this job opening is Manager and is accepting Santa Clara, CALIFORNIA based applicants remotely. Read complete job description before applying.
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About the Role: This position reports to the Vice President of Product Marketing for the ServiceNow Platform. Seeking a leader combining deep technical expertise with a passion for storytelling and technical marketing to lead a team of talented demo engineers and technical product marketers.
Team Focus: Building world-class product demonstrations showcasing the power of the ServiceNow AI Platform. Success measured by team's ability to bring customer stories to life for global marketing campaigns, top deals, and press engagements.
Responsibilities:
- Lead, develop, and grow a team of technical product marketers building AI Platform demos.
- Bring customer stories to life through high-profile demos (e.g., conference keynotes, customer meetings).
- Create demos supporting full funnel marketing campaigns (commercials, product screenshots).
- Develop demos to support sales plays, highlighting competitive differentiation.
- Support product launches and release marketing through impactful product demonstrations.
- Partner closely with global marketing, product management, sales, consulting, and ecosystem to position ServiceNow as a leader.
- Contribute to generating and accelerating pipeline and increasing customer adoption.
- Build a world-class team of technical product marketers, fostering relationships across product, sales, marketing, and ecosystem.
Qualifications:
- Bachelor's degree, technical degree preferred.
- 8+ years in technical product marketing, sales engineering, product management, or solution consulting.
- Strong leadership and coaching skills; proven experience hiring, managing, and leading high-performance teams.
- Proven technical and marketing skills, including solution customization, demo facilitation, and effective communication of value propositions.
- Ability to work cross-functionally, building strong relationships.
- Deep interest in AI-led business transformation.
- Experience building public presentations for marketing events, sales, or executive audiences.
- Technical Skills (some experience preferred): JavaScript, HTML, CSS, iOS, APIs, Apex, Java, Figma.
Compensation: $189,100 - $331,000 base salary, plus equity (where applicable), variable/incentive compensation, and benefits.