Full-Time Email Marketing Coordinator

As an Email Marketing Coordinator, you will be responsible for executing, optimizing, and supporting direct-response marketing solutions. You will manage the day-to-day operations of email marketing campaigns, including content creation, campaign setup, and performance analysis.

The ideal candidate has strong attention to detail, excellent organizational skills, and the ability to write engaging, accessible content. If you have experience in implementing email marketing strategies and a track record of meeting campaign goals, then this role could be perfect for you.

WHAT YOU’LL DO

• Assist in formulating email marketing campaigns/flows for e-commerce businesses
• Execute, monitor, and troubleshoot the aforementioned strategies
• Collaboration with our Design Team to produce quality campaign artwork that aligns with our clients' brand style
• Leverage CRM & analytics platforms to support campaign execution (Google Analytics, Shopify, Retention Science, Klaviyo, etc.)
• Assist in developing targeting strategies based on customer lifecycle segmentation & predictive analytics
• Analyze and track data to maximize the performance of email campaigns to achieve engagement, conversion, revenue and growth goals
• Launch and QA email marketing campaigns to ensure they're 100% error-free
• Gather and analyze competitor email programs for insights around email strategy, targeting, promotional offers, and cadence/delivery timing
• Continuous improvement of our service offering with updated strategies
• 1-3 years of experience in email marketing, ideally for a digital agency
• 1+ years of experience working in a fully remote environment
• Strong analytical and strategic copywriting skills, understanding of A/B testing practices, ability to draw conclusions from data and take action accordingly
• Hands-on experience with email platforms such as Retention Science, Klaviyo, and Iterable
• Expertise in email best practices, including segmentation, deliverability, copy and design approaches.
• Working knowledge of HTML/CSS for email coding