Contractor Head of Creative Strategy

About the Company: Our client makes modern home-gardening joyful, easy, and wildly successful. Backed by EAK Distribution, they’re an 8-figure e-commerce brand on a fast track to $30 million in annual revenue.

Why You’ll Love Leading Creative:

• True Ownership: Your creative roadmap shapes every customer touchpoint.
• Direct CEO Partnership: Pitch moon-shot ideas and influence brand architecture.
• Hyper-Growth Pace: We add 70+ new SKUs each year as we scale toward $30M.
• Culture of Learning: Budget and time for courses, conferences, and experimentation.
• Remote Freedom: Work anywhere!
• Strong, Collaborative Team: Join a diverse crew that shares wins, ideas, and feedback every day.

Here is Your 90-Day North-Star Mission:

• Audit & Align – Refresh brand guidelines and unify visuals across Amazon, Shopify, and social.
• Launch Playbook – Ship a repeatable “Idea-to-Listing” creative playbook, cutting launch timelines by 30%.
• Quick-Win Tests – Run A/B experiments that lift click-through rate (CTR) by 10 % on two hero SKUs.

What You’ll Do:

• Creative Strategy & Storytelling: Craft visual + verbal identity for every product; champion consistency across all touchpoints. Turn competitive research, reviews, and keyword data into irresistible angles and visuals.
• Collaboration with Product Development: Partner with R&D to bring new seeds, kits, and products to life, shaping packaging, imagery, and launch assets. Translate raw feature ideas into compelling briefs, mood-boards, and prototypes that accelerate go-to-market.
• Leadership & Mentorship: Inspire and coach a 5–6-person squad of designers, photographers, video editors, and freelance creators. Drive weekly feedback loops, OKRs, and loud Slack celebrations. Ability to recruit, mentor, and skill up employees
• Asset Production & E-commerce Optimization: Own the full creative pipeline, hero imagery, infographics, how-to videos, ads, packaging, and storefronts. Pair eye-catching visuals with conversion-focused copy (Amazon A+, TikTok hooks, email flows).
• Data-Driven Experimentation: Plan and interpret A/B tests for CTR, CVR, and AOV; iterate designs in rapid sprints. Present insights in crisp dashboards for Growth and Product teams.
• Systems & Scaling: Implement ClickUp boards, shared Figma/Miro libraries, and SOPs that keep assets flowing as SKU count climbs past 200. Future-proof workflows with AI design tools, 3-D renders, and emerging content formats (UGC, AR).

What You Bring:

• Must-Haves: 4+ years leading creative for an e-commerce or CPG brand. Fluent visual communicator. Portfolio of Amazon & DTC wins and clear performance metrics. Mastery of Adobe CC; strong photo/video production chops. Proven A/B testing & KPI reporting experience. Stellar communicator. Ability to learn new tools such as AI. Strong project management ability.
• Nice-to-Haves: Managed pipelines for 300+ SKUs. High-level copywriting prowess. Hands-on video-editing skills. Familiar with 3-D renders or AI-assisted design. Scaled a team from 0 → 6+. Passion for gardening.

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