Intern Internship - Marketing and CRM

As a Marketing and CRM Intern, you will play a pivotal role in executing and optimizing email marketing and CRM strategies to enhance engagement, lead nurturing, and customer retention.

Reporting directly to the VP of marketing, you will:

• Manage and refine HubSpot CRM workflows
• Craft targeted email campaigns
• Analyze engagement metrics to improve marketing performance

Key Responsibilities:

• Email Marketing Execution: Plan, create, and deploy targeted email campaigns in HubSpot, including newsletters, promotions, lead nurturing sequences, and lifecycle automation.
• CRM Strategy & Management: Optimize and maintain HubSpot CRM workflows, segmentation, and automation to enhance engagement and retention.
• Segmentation & Personalization: Utilize customer data within HubSpot to create dynamic and personalized email campaigns that drive engagement and conversion.
• A/B Testing & Optimization: Test subject lines, content, send times, and layouts within HubSpot to continuously improve email performance and user experience.
• Performance Analysis: Track, analyze, and report on email campaign metrics (open rates, CTR, conversions, etc.) in HubSpot, providing insights for optimization.
• Campaign Performance Reporting: Build and analyze campaign performance reports in HubSpot to measure effectiveness and inform future strategies.
• Compliance & Best Practices: Ensure all email communications align with GDPR, CAN-SPAM, and other relevant regulations within HubSpot’s compliance framework.
• Integration & Automation: Work with HubSpot marketing automation tools to improve campaign efficiency and ensure seamless integration with sales and CRM functions.
• Collaboration: Work closely with content, design, and sales teams to align email marketing efforts with overall business goals and customer journey strategies.

Required Skills/Qualifications:

• Student in technical or technological degrees (Social Communication, audiovisual production, Business Administration, Data Operation etc.)
• Fluency in both oral and written English (B2+)
• Willingness to enhance understanding of campaign performance analytics for conversion rate optimization (CRO)
• Familiarity with HubSpot CRM
• Interest in email marketing, CRM strategy, and customer engagement
• Commitment to continuous learning and professional development
• Analytical mindset with the ability to interpret campaign performance metrics
• Strong communication and collaboration skills
• Attention to detail and ability to manage multiple campaigns
• Familiarity with project management tools (Aha!, Trello, Asana, or Jira)
• Passion for staying updated on industry trends

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