Contractor Lead Product Designer

WHO ARE WE? Launch Potato is a profitable digital media company. As The Discovery and Conversion Company, our mission is to connect consumers with the world’s leading brands through data-driven content and technology. Headquartered in South Florida with a remote-first team spanning over 15 countries.

WHY JOIN US? At Launch Potato, you’ll accelerate your career by owning outcomes, moving fast, and driving impact with a global team of high-performers. This position is Contract to Hire

EXPERIENCE: 8+ years of UX/UI experience within performance marketing, lead generation, or conversion rate optimization environments.

YOUR ROLEDrive measurable revenue and performance gains by creating data-informed, CRO-optimized user experiences that blend strategy, aesthetics, and functionality across Launch Potato web properties.

OUTCOMES

• Deliver complete, test-ready user experiences—from concept and ideation through high-fidelity prototypes and dev hand-off—backed by A/B test results and user insights
• Independently lead design projects across all stages: stakeholder alignment, UX strategy, UI development, and post-test iteration
• Generate UX insights by analyzing behavioral data, metrics (CVR, RPS), heatmaps, and user recordings to inform and validate design direction
• Identify and proactively improve underperforming experiences through iterative UX/CRO design, leveraging both qualitative and quantitative inputs
• Collaborate closely with product, engineering, and stakeholders to ensure design solutions align with business goals and technical constraints
• Champion and mentor design best practices, sharing knowledge and driving UX strategy across the organization
• Propose and implement design process improvements that enhance experimentation velocity and design scalability

COMPETENCIES

• Performance-Minded: Designs with a CRO-first lens, balancing business goals with user needs to drive measurable outcomes
• Analytical: Relies on data and behavioral patterns to uncover insights and validate hypotheses through experimentation and iteration
• Initiative-Driven: Doesn’t wait for direction—identifies design gaps and proactively proposes and executes UX solutions
• Clear Communicator: Effectively tailors communication to different audiences—whether engineers, PMs, or stakeholders—ensuring alignment and clarity
• Collaborative: Thrives in cross-functional environments, building productive relationships across design, product, and engineering teams
• Mentorship-Oriented: Shares expertise, coaches peers, and helps foster a high-performance UX culture
• Strategic Thinker: Understands how UX decisions impact broader business objectives and prioritizes solutions accordingly

TOTAL COMPENSATIONBase salary is set according to market rates for the nearest major metro and varies based on Launch Potato’s Levels Framework. Your compensation package includes a base salary, profit-sharing bonus, and competitive benefits.

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