Full-Time Manager, Field Marketing

We are seeking a dynamic and results-driven Manager, Field Marketing to join our team in Bloomington, United States.

As an individual contributor, you will provide marketing leadership and counsel to franchisees, territory operators, advertising agencies, vendors, and internal teammates.

Develop, manage, implement, and analyze marketing plans and programs to positively impact traffic, transactions, store sales, and profits while maintaining or exceeding fan expectations in assigned markets.

Key Accountabilities Include:

• Drive same-store sales growth through communication of the National brand strategy and development and implementation of supporting tactics.
• Establish and manage the marketing budget and media plans.
• Provide leadership and direction to regional advertising agencies.
• Monitor and manage agency communication with franchisees.
• Assist in the review and approval process for marketing and creative materials.
• Collaborate with Regional Directors of Operations and Business Consultants.
• Lead the execution of media tests.
• Provide market-level expertise.
• Support efforts to maximize participation in the National Marketing Fund.

Program Development & Execution:

• Generate tools for local efforts to extend national promotions.
• Develop and execute local programs aimed at sales growth.
• Share and promote "Best Practices" for effective program and promotion execution.

Communications/Collaboration with Key Stakeholders:

• Plan, produce, and execute written communications.
• Provide relevant business and financial analysis.
• Support efforts to maximize participation in national marketing calendar promotions.
• Collaborate closely with the Operations team.
• Prepare and present at annual leadership meetings.

Additional Responsibilities:

• May participate in key marketing strategic initiatives.
• Assist with new store openings.
• Other duties as assigned.

Qualifications:

• B.A. or B.S. Degree in Business Management, Marketing or related field.
• Minimum 5-8 years of prior progressive marketing experience.
• Proven experience in campaign development, media plan execution, and reporting.
• Experience working within a franchisor organization (QSR brand preferred).

Compensation:

US national base salary range: $84,270 - $103,231. Eligible for a bonus.

Benefits: Medical, dental, 401K match, paid time off.

Work Environment: Hybrid work schedule (2 collaboration days).

Inclusion & Belonging: We are an Equal Opportunity Employer.

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