Intern Marketing Associate

Role Overview: We are looking for a driven and detail-oriented candidate to join as an IHL (Institute of Higher Learning) Marketing Associate. This role is ideal for someone eager to learn about B2B go-to-market execution and higher-ed operations.

Key Responsibilities:

• Research and identify suitable universities (IHLs) and their admissions leadership to reach out to.
• Craft clear, thoughtful outreach emails and LinkedIn InMails to initiate conversations.
• Maintain an organised CRM (Google Sheets / Airtable / HubSpot) with outreach pipeline, status updates, and call notes.
• Coordinate demo calls between founder and university stakeholders, ensuring pre- and post-meeting follow-ups.
• Build onboarding guides and SOPs for student-sourcing agents.
• Collaborate on refining the OpenGrads deck, landing page copy, and one-pager collaterals.
• Track key GTM metrics such as outreach volume, conversion rates, demo-to-sign rate, and agent activation.
• Support webinar and pilot onboarding logistics when required.

What We're Looking For:

• Excellent written communication skills and ability to write structured, persuasive outreach.
• Comfortable navigating LinkedIn, email sequencing tools, and maintaining spreadsheets.
• Detail-oriented with the ability to juggle multiple conversations and deadlines.
• Professional presence and customer empathy when interacting with senior stakeholders.
• Ownership mindset and hunger to build from scratch.

Bonus Skills (Not Mandatory):

• Exposure to higher-ed, university partnerships, or edtech sales.
• Basic design skills in Canva or Figma to tweak GTM assets.
• Understanding of n8n, Zapier, or basic automation workflows

What You’ll Gain:

• Hands-on exposure to B2B GTM in a zero-to-one startup.
• Direct mentorship from the founder and strategic insight into product-market fit.
• Experience in working with global education institutions and agent networks.
• A Letter of Recommendation and potential conversion to full-time GTM staff based on performance.

What is the last date for applying to the job?

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