Full-Time Marketing Manager (Remote)

The Marketing Manager will be both a strategic contributor and a tactical executor. This individual should be excited to get their hands dirty—not only developing high-level plans but also building and launching multichannel campaigns directly. This person will lead the Marketing team.

Lead the Marketing team, laying out and executing campaigns aligned with company priorities in Real Estate, GovCon & Tech, Diplomatic Missions, Hospitality, and Fee for Service.

Responsibilities

Strategic Leadership & Planning

• Develop comprehensive marketing strategies aligned with company priorities.
• Direct brand positioning in competitive markets.
• Oversee internal marketing team and external partner relationships.
• Align initiatives with business goals and revenue targets.
• Lead quarterly strategic planning sessions.

Campaign Execution

• Build and deploy email campaigns (Mailchimp/HubSpot).
• Launch and optimize paid media campaigns (Google Ads, LinkedIn Ads, Meta Ads).
• Write ad copy, build audiences, track KPIs, and iterate on performance.
• Update website content (WordPress/Webflow).
• Manage SEO strategy (SEMrush/Ahrefs).

Team Management & Development

• Lead and mentor the marketing team.
• Coordinate with external SEO/Digital Marketing retainer services.
• Establish clear KPIs and development paths for team members.
• Foster cross-departmental collaboration with sales teams.

Membership Strategy & Management

• Evaluate ROI of membership investments.
• Develop strategies to maximize networking opportunities.

Events Planning

• Oversee events strategy (sponsored, staff education, client/partner hosted).
• Ensure events align with sector-specific strategies (e.g., CUSP expansion).
• Develop metrics for evaluating event effectiveness and ROI.
• Direct procurement and inventory management related to events.

Market Sector Development

• Lead strategic initiatives for each key market sector (Real Estate, GovCon & Tech, Diplomatic Missions, Hospitality, Fee for Service).
• Coordinate with sales teams on sector-specific materials and approaches.

Digital Marketing & Content Strategy

• Direct company's digital presence (website, company journal, SEO).
• Content development (emails, booklets, infographics).
• Oversee algorithm tracking, traffic optimization, and compliance reporting.

Budget Management & ROI Analysis

• Develop and manage marketing budgets across all sectors.
• Evaluate and recommend new investment opportunities.
• Track marketing ROI metrics (revenue, source of revenue, KPIs).
• Prepare quarterly budget performance reviews.

Client Experience & Relationship Marketing

• Direct marketing initiatives supporting the client experience (proposal development, client portal optimization, VIP management).
• Coordinate with sales teams on CRM documentation.
• Oversee client/staff education initiatives and press releases.

Strategic Partnerships

• Develop and manage key strategic partnerships (financial institutions, industry partners, international relationships).
• Measure and report on partnership effectiveness.

Work Hours & Compensation

Full-time, 8:30 AM to 5:30 PM EST, Monday-Friday. Monthly salary range: $4200-$4600 USD.

Required Experience & Education

• Bachelor's degree in Marketing/Business; MBA preferred.
• 7+ years of progressive marketing experience, 4+ years in leadership.
• Demonstrated success in membership-based/relationship marketing.
• Experience marketing to diverse business sectors (insurance).
• Management/team building experience (at least 1 direct report).

Skills & Knowledge

• Relationship-based B2B marketing strategies.
• Membership and event-based marketing approaches.
• Digital marketing, SEO, and content development.
• CRM systems (Salesforce).
• Analytical skills for ROI measurement and budget optimization.

Personal Attributes

• Scrappy executor.
• Relationship builder.
• Data-driven decision maker.
• Excellent communicator.
• Highly organized.
• Adaptable.

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