Full-Time Sales Marketing Manager

Sales Marketing ManagerRemote (US)

About GroundTruth: GroundTruth is an advertising platform that transforms real-world consumer behavior into marketing strategies driving in-store visits and other concrete business results. We leverage location and purchase data to craft targeted campaigns across screens, measuring impact and uncovering valuable insights for future optimization.

Role Overview: As the Sales Marketing Manager, you'll bridge Sales/Customer Success and Marketing, fostering business growth through key marketing initiatives and equipping client-facing teams with valuable resources to enhance client interactions.

Responsibilities:

• Develop sales marketing materials (case studies, sales narratives, one-sheets, strategic playbooks).
• Promote GroundTruth's value to clients across Managed Services teams and WeatherBug.
• Collaborate with sales teams to position GroundTruth strategically for pitches, RFPs, and client interactions.
• Contribute to content calendars and execute marketing campaigns across various channels (website, email, events, social media).
• Collaborate with diverse departments (Product, Technology, Client Services) to enhance sales support.
• Translate complex technology and solutions into simplified concepts supporting go-to-market and product launches.
• Partner with cross-functional teams (Design, Sales, Product, Research & Insights) to create compelling sales materials.

Qualifications:

• 3-5 years experience in Marketing Associate, Marketing Generalist/Specialist, Sales Marketing Manager, Content Strategist or related roles.
• Interest in mobile, CTV, and advertising landscape.
• Strong analytical, verbal, and written communication skills.
• Organizational and creative thinking abilities.
• B2B marketing experience (preferred).
• Copywriting experience (preferred).
• Proficiency in PowerPoint and Google Slides.
• Understanding of the sales funnel (preferred).

Values:

• Growth Mindset: Embrace opportunities, approach challenges proactively.
• Respectful: Demonstrate respect in all interactions.
• Intentional: Engage thoughtfully, act with purpose.
• Trustworthy: Build trust with clients and colleagues.

Benefits:

• Competitive salary ($85,000 - $115,000 base salary)
• Comprehensive benefits package (medical, 401(k), parental leave, etc.)
• Remote-first work environment, flexible PTO policy
• Opportunities for growth and development.

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