Full-Time Senior Email Marketer

About Our Client

Join a growing team and help transform how veterinarians buy the supplies they need to keep America's pets healthy. This innovative eCommerce and mobile platform enables veterinary practices to compare and buy from all of their vendors in one place. The community of more than 17,000 veterinary hospitals employs tens of thousands of veterinarians, delivering care to millions of animals every year across all 50 states.

This thriving team is on a mission to modernize the $50B+ animal health industry. Simply put, the role helps veterinary organizations spend more time giving care and less time shopping and comparing across vendors to supply their practices. This is a Y Combinator and venture-backed growth stage company with notable investors in Silicon Valley and NYC. The organization is looking for exceptionally talented and passionate individuals to join its growing team.

About The Role

As a Senior Email Marketer, you will focus on designing, running, and optimizing email marketing campaigns. Responsibilities include creating email content, collaborating with both internal and external design resources to build HTML emails, configuring marketing campaigns in the customer marketing platform, and analyzing campaign results. You will explore different campaign structures, content strategies, promotional incentives, and copy to drive optimal ROI for veterinary clinics seeking to promote their online home delivery storefronts to pet parents.

To be successful, strong analytical skills and a passion for designing creative email campaigns are required. This role involves working cross-functionally to develop strategies and derive crucial insights from campaign performance.

What you’ll do

- Develop digital marketing calendar, assets, and email campaigns for pet parents.

- Develop and execute on cohorting and targeting strategies across a variety of CRM lifecycle campaigns.

- Coordinate with team members to execute campaign launches.

- Perform A/B and multivariate experiments.

- Liaise with data teams to develop processes to understand partner needs, consolidate improvement requests, analyze results, optimize strategy where needed, and deliver strategic recommendations.

- Utilize an email marketing platform (such as Customer.io) to implement email campaign strategies.

- Collaborate with product teams to enhance capabilities and optimize offerings.

- Track partner funding and work with counterparts to upsell where needed.

You should have

- Bachelor's degree in Marketing, Business, or related field.

- A minimum of 3+ years experience in marketing.

- Experience in content creation, copy management, and lifecycle marketing campaigns.

- Creativity and strategic thinking ability.

- Strong interpersonal skills to encourage team partnership and foster enthusiasm and strategic thought.

- Entrepreneurial mindset with a proactive attitude; excitement for A/B testing and continuous channel/campaign improvement.

- Experience building attribution models and managing performance marketing campaign roadmaps, applying a data-driven approach to problem solving.

- Ability to thrive in a fast-paced and ever-changing environment with a high capacity to multitask and handle tight deadlines.

- Proven experience in working directly with senior leadership, demonstrating excellent attention to detail, creativity, motivation, and communication skills.

Benefits

- 100% remote within the USA.

- Medical, Dental, and Vision Insurance.

- Automatic 401k contribution.

- Employee referral program.

- At-home office setup.

- Bi-annual company retreats.

- Open vacation policy.

- Equity options.

- Monthly team events.