Contractor SEO and Content Marketing Strategist

Job Summary:

We are seeking an experienced SEO and Content Marketing Strategist to join our team. This full-time role requires a dual focus on developing and executing advanced SEO strategies while supporting content marketing initiatives for B2B and enterprise clients. The ideal candidate will have a deep understanding of SEO best practices, be highly organized, self-directed, and capable of managing complex SEO projects from start to finish.

Key Responsibilities:

• Content Strategy & Development:
   
  • Work closely with the content team to align SEO objectives with content strategy, ensuring that content is optimized for both search engines and user experience.
•  
  • Develop and execute content strategies for websites, landing pages, and other digital assets, focusing on SEO-driven content that aligns with client goals.
•  
  • Utilize Voice of Customer (VoC) insights and keyword research to inform content creation, ensuring that messaging resonates with target personas.
•  
  • Conduct content audits to identify gaps and opportunities, recommending improvements to boost organic search visibility.
•  
  • Optimize existing content for SEO, ensuring that all digital assets adhere to the latest SEO guidelines and best practices.
•  
• SEO Strategy & Execution:
   
  • Lead the development and implementation of comprehensive SEO strategies tailored to the specific needs of B2B clients, with an emphasis on increasing organic traffic and improving search engine rankings.
•  
  • Perform in-depth keyword research, focusing on high-intent keywords that drive qualified traffic and conversions.
•  
  • Conduct technical SEO audits, identifying and resolving issues related to site architecture, crawlability, and indexing.
•  
  • Optimize on-page elements, including meta tags, headers, content, and internal linking structures, to enhance SEO performance.
•  
  • Collaborate with the development team to ensure that SEO best practices are followed during website updates and redesigns.
•  
  • Drive off-page SEO strategies, including link building, outreach, and digital PR, to enhance domain authority and backlink profiles.
•  
  • Analyze competitors' SEO strategies to identify gaps and opportunities for improvement.
•  
• Client Management & Reporting:
   
  • Lead client calls, presenting SEO performance reports, discussing strategic initiatives, and managing expectations effectively.
•  
  • Prepare and deliver detailed SEO reports, including analysis of traffic, rankings, conversions, and other key metrics.
•  
  • Provide clients with actionable insights and recommendations based on data-driven analysis, helping them achieve their digital marketing objectives.
•  
• Continuous Improvement & Collaboration:
   
  • Stay updated on the latest SEO trends, algorithm updates, and industry developments, continuously refining strategies to maintain and improve performance.
•  
  • Collaborate with cross-functional teams, including web developers, designers, and content creators, to deliver cohesive and impactful digital marketing campaigns.
•  
  • Contribute to internal knowledge sharing and team development by staying abreast of emerging SEO tools and techniques.
•  

Requirements

• 4+ years of experience in SEO, with a strong focus on B2B campaigns.
• Proven experience in content strategy development, particularly for websites, landing pages, and digital marketing assets.
• Deep understanding of SEO principles, including keyword research, on-page optimization, technical SEO, and link building.
• Proficiency with SEO tools such as Google Analytics, Search Console, SEMrush, Ahrefs, Moz, and other related platforms.
• Excellent communication skills, both verbal and written, with the ability to lead client calls and manage expectations effectively.
• Experience in the B2B, SaaS, or tech industry.
• Strong project management skills, with the ability to work autonomously in a remote environment, managing multiple projects and deadlines.
• Experience with content management systems and project management software (e.g., Asana).

Major Pluses:

• Previous experience at a digital marketing agency.
• Proven track record with case studies or a personal portfolio of successful SEO and content strategy work.
• Experience with WordPress development, marketing automation, and CRMs.
• Knowledge of cross-domain strategies (CRO, UI/UX, Paid Media, etc.).
• Proficiency in Excel/Google Sheets and time-tracking software.
• Familiarity with GIF-based communication (we love a good GIF!)