Full-Time Web Experience Manager

The Opportunity: Gloo is searching for a Web Experience Manager who lives at the intersection of digital strategy, user experience, and performance optimization. This role will own the web presence for Gloo - managing our sites and landing pages end-to-end to ensure they’re fast, intuitive, accessible, and conversion-ready. This role is built for someone who’s half marketer, half product owner.

What You’ll Do:

• Own Gloo websites and public-facing web assets - ensuring content is current, UX is seamless, and design is aligned with our brand.
• Continuously monitor and optimize for SEO, page performance, accessibility (WCAG), and mobile responsiveness.
• Build and launch landing pages and campaign-specific content in collaboration with marketing, content, and demand generation teams.
• Partner with stakeholders, designers, and marketers to implement new pages and troubleshoot issues quickly.
• Analyze traffic, bounce rates, page speed, time on page, and conversion metrics using tools like Google Analytics, Hotjar, and SEMrush - then act on what you find.
• Use insights from A/B testing, heatmaps, and behavioral flows to recommend and drive UX improvements.
• Maintain clean site architecture, clear navigation, and tag hygiene across pages and CMS tools (Framer experience would be a plus).
• Stay ahead of web trends and evolving technologies—bringing new tools, features, and strategies to continuously elevate site performance and user experience.
• Utilize AI to make your work more efficient.
• Be ready to flex - whether you’re publishing a new product page or quickly responding to a stakeholder’s last-minute web ask.

What We’re Looking For:

• 3–5+ years hands-on experience managing websites built on Framer or similar, with a strong understanding of modern CMS capabilities and limitations.
• Awareness and curiosity to experiment with AI-powered no-code/low-code platforms (e.g., Lovable, UI Bakery, Softr) to generate new ideas for Gloo websites.
• Proven track record of improving bounce rate, session duration, conversion rate, or other key web performance metrics.
• Familiar with Google Analytics, SEO tools (e.g., Moz, SEMrush, Ahrefs), and tag managers.
• Experience optimizing content for AI-gen search tools and chat platforms (e.g., ChatGPT, Bing Copilot), in addition to traditional SEO.
• Researching and experimenting with and tracking with changes related to content discovery through generative and A-gentic AI search.
• Experience managing websites with over 10,000 monthly visitors and driven measurable increases in both traffic and conversion over time.
• Strong understanding of content hierarchy, UX principles, and digital marketing KPIs.
• Working knowledge of HTML, CSS, and JavaScript - you don’t need to code daily, but you understand what’s under the hood.
• Comfortable collaborating across teams - design, development, marketing, product, and leadership.
• Curious, adaptable, and detail-oriented - able to juggle competing priorities and pivot quickly.
• Excellent written communication and editorial instincts - your work is clean, clear, and compelling.
• Hybrid thinker – part marketer, part strategist, part digital builder.

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