Contractor Website Analytics Specialist

Job Summary: We are seeking a highly skilled Website Analytics Specialist to join our Home Loans Division. This role is critical in supporting our public website team by providing in-depth analytics, driving data-driven decision-making, and ensuring that the website achieves performance goals while delivering an exceptional user experience.

Key Responsibilities:

Analytics Support for the Public Website:

• Provide detailed analytics and insights to optimize website performance, user engagement, and conversion rates.
• Monitor, analyze, and report on website traffic, user behavior, and conversion metrics using Adobe Analytics.
• Collaborate with the public website Product Owner to ensure data accuracy and derive actionable insights that drive strategic decisions.
• Develop and maintain dashboards and regular reports in Adobe Analytics and Tableau to visualize key metrics and trends for stakeholders.

Support for the Digital Team:

• Provide analytics support to the broader digital marketing team, ensuring alignment between website performance and digital campaign outcomes.
• Analyze data from various channels to assess campaign effectiveness and recommend optimizations.

Technical Expertise:

• Utilize Adobe Suite tools, including Adobe Analytics, Adobe Launch, and Adobe Target, to create audiences, set up tagging, and conduct audience analysis.
• Implement and manage 1st and 3rd party tags in Adobe Launch for accurate data collection and compliance with privacy standards.
• Query and merge Adobe Clickstream data with Tableau for analysis and reporting.

Collaboration and Communication:

• Partner closely with development, product, and content teams to provide insights on user behavior and recommend changes to enhance user experience and site performance.
• Communicate complex data insights clearly and effectively to non-technical stakeholders

Qualifications

Experience:

• Hands-on experience with website analytics in a high-traffic, customer-facing environment.
• Experience working with cross-functional teams including developers, marketers, and product owners.

Technical Skills:

• Proficient in SQL and Python for querying and analyzing large datasets.
• Advanced knowledge of Adobe Analytics, Adobe Launch, and Adobe Target.
• Experience with Tableau and MS Excel for data visualization and reporting.

Industry Knowledge:

• Familiarity with financial services, particularly in home loans and mortgage products.
• Understanding of compliance and privacy considerations in data collection and analytics within a financial services environment.

Attributes:

• Strong analytical and problem-solving skills with high attention to detail.
• Excellent communication skills, capable of translating technical information for non-technical stakeholders.
• Proactive, self-motivated, and able to manage multiple priorities in a fast-paced environment.