Full-Time Copywriter

Are you a skilled copywriter with a knack for crafting compelling and persuasive content that drives conversions and boosts online presence? If you're well-versed in the WordPress space, understand the JTBD framework and user personas, and have experience impacting user journeys through compelling website communication, landing pages, email marketing campaigns, etc, we want to hear from you.

To love this role, here’s the type of person you are:

• You can research and understand technical concepts and then explain them in simple terms to non-tech-savvy individuals.
• You're a self-starter, comfortable creating content with minimal direction.
• An excellent communicator, you ensure nothing slips through the cracks.
• You have a passion for content marketing and can discuss it endlessly.
• You know how to test the efficacy of your content across various formats. 
• You have 3+ years of experience in content marketing (not limited to blogs and articles).
  
  

Common responsibilities include (but are not limited to):

• Develop high-performing email marketing campaigns, landing pages, and social media content that captivate our target audience and drive sales.
• Optimize content for search engine visibility (SEO) and conversion rate (CRO) through A/B testing and data-driven insights.
• Ensuring your content is well-optimized for search engine rankings following our established guides.
• Research competitors and ensure any comparisons made in campaigns are accurate and adequately position Awesome Motive's benefits above our competitors.
• Craft copy to articulate the benefits of new features on our website.
• Participating as a valuable contributor to our Growth team, which is responsible for growing our website traffic, email list, and new sales.
• Help our team craft better internal processes and systems by documenting your work and utilizing our project management tools to keep work on track.
• Leverage AI-powered tools and technologies to streamline your workflow and enhance the quality of your writing.
• Stay up-to-date with industry trends and best practices in sales copywriting and digital marketing.

Requirements

• Strategic Content Crafting: A keen eye for detail and a passion for creating compelling, persuasive, and engaging content and proven experience in developing website communication strategies that resonate with target audiences and drive meaningful interactions. This includes expertise in creating engaging landing pages, email marketing campaigns, and social media content.
• Content Optimization Skills: Proficient in CRO, SEO, and A/B testing techniques to maximize the impact of your content.
• Email Marketing Experience: Demonstrated proficiency in conceptualizing, implementing, and optimizing impactful email marketing campaigns. Your skill set should extend to crafting compelling content that captivates subscribers and converts leads into customers.
• Conversion-Focused Copywriting: Strong capabilities in crafting copy that not only attracts attention but also guides users through the conversion journey. This includes expertise in creating persuasive messaging for various channels, including websites, ads, and landing pages.
• Digital Design Proficiency: Comfortable working with digital design tools to create visually appealing elements for website communication, banner ads, and other digital marketing collateral.
• Competitor Analysis: A keen understanding of competitor landscapes, coupled with the ability to position our offerings effectively across diverse digital channels.
• Growth Team Collaboration: A collaborative mindset to actively participate in the efforts of the Growth team, contributing to the growth of website traffic, email lists, and new sales, as well as excellent communication skills and with the ability to work closely with cross-functional teams.
• Peer Editing: Willingness and capability to act as a peer editor, providing constructive feedback and support to colleagues.
• Process Improvement: A commitment to helping the team improve internal processes and systems through effective documentation and utilization of project management tools.
• Time Management Skills: You can juggle multiple tasks and projects and prioritize your work effectively to meet all deadlines
• Familiarity with AI-powered tools and technologies that can enhance your writing and workflow.
• Previous freelance or remote work experience
• Personal Computer with Internet Access
• Availability to participate in audio/video meetings between 9 am-1 pm EST