Full-Time Copywriter
Informa Group Plc. is hiring a remote Full-Time Copywriter. The career level for this job opening is Experienced and is accepting Boca Raton, FL based applicants remotely. Read complete job description before applying.
Informa Group Plc.
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In this role you will play a key role in creating valuable, relevant, and consistent content for two prominent medical conferences: the PAINWeek Conference and the Cardiometabolic Health Congress (CMHC).
As a versatile storyteller with a deep passion for healthcare and well-being, this role will report to and collaborate closely with the Senior Marketing Manager to deliver the right message to the right audience at the right time.
Overall Duties and Responsibilities
- Develops original, engaging content tailored to our target audience.
- Writes clear, compelling copy that effectively communicates key messages.
- Conducts thorough, high-quality research to ensure content accuracy and originality.
- Updates and refines existing content to align with evolving business objectives.
- Creates and edits content across a wide range of communication channels, including letters, magazine articles, brochures, websites, blogs, email campaigns, video/audio scripts, social media, and both digital and print advertisements.
- Contributes to special projects as required.
- Performs other duties as assigned to support team and organizational goals.
Daily
- Writing & Content Creation: Write emails, including newsletters, blog promotions, exhibitor opportunities, call for abstracts/speakers, and live/enduring educational activities.
- Write video descriptions for the website/YouTube and occasional video scripts for speaker promotions.
- Write two blogs per week.
- Write and edit social media copy for specific campaigns.
Editing & Project Management
- Finalize and upload 100%-ready copy for approval.
- Collaborate with team members to ensure tasks are designed, sent, and operational (e.g., codes/links functioning).
Cross-Function Collaboration
- Partner with marketing, programming, sales, and speakers to align strategies and fulfil requests.
Weekly
- Blog Management: Publish blogs on content management systems (CMS).
- Graphic Design Support: Create memes for newsletters.
- Campaign Development: Brainstorm ideas (based on current trends and data) to drive attendee engagement, sponsorships, and sales.
- Contribute to or expand planned marketing initiatives.
Monthly
- Writing & Media: Create partnership deliverables, record video testimonials and promotional videos.
- Assist with various tasks, including writing ad copy, editing needs/gap assessments, reviewing video content, and developing surveys or interview questions.
- Write press releases.
Quality Assurance
- Monitor websites and communication platforms for errors and unclear messaging, and bring changes to the appropriate team member.
Branding
- Uphold copy guidelines and event branding standards.
- Develop event messaging guides for each event.
Sales Team Support
- Generate and refine marketable ideas.
- Provide sales support (talking points, slides).
Speaker Collaboration
- Coordinate with speakers on collaboration opportunities.
- Manage correspondence, schedule meetings, and oversee preparation and delivery of assets.