Full-Time Copywriter - Brand Film & Video

ServiceNow is seeking a dynamic Brand Copywriter for our Film & Video Group. You will concept and execute content that communicates our brand voice, and tells customer stories, in internal and external campaigns, that resonate across a range of programs, and channels.

Open to independent art directors or a writer/art director team. This role requires an inquisitive, conceptual thinker, and storyteller, inherently curious about the world, able to digest complex information, and discover fresh, compelling ways, to tell a story, with humanity, emotion, and even humor.

Key Responsibilities:

1. Concept, write, develop and execute compelling stories for customer campaigns, brand, solution, and internal videos.
2. Collaborate with cross-functional teams to create cohesive messaging that aligns with ServiceNow’s brand strategy and voice.
3. Interface and collaborate with production partners and vendors.
4. Oversee multiple campaigns and projects simultaneously, ensuring deadlines are met without compromising quality.
5. Act as a strategic partner to stakeholders, offering innovative solutions to meet campaign objectives.
6. Stay ahead of the curve by leveraging cutting-edge AI tools to streamline workflows, optimize content creation, and enhance storytelling.
7. Champion AI-powered strategies to deliver personalized and scalable messaging at speed.
8. Uphold and evolve the ServiceNow brand voice, ensuring consistency across all touchpoints.
9. Train and mentor junior writers and creatives on best practices and brand guidelines.
10. Monitor and analyze campaign performance to refine and optimize copy based on data-driven insights.
11. Share learnings and recommendations to inform future projects and drive continuous improvement.
12. Passion for innovation, creativity, and staying at the forefront of marketing trends.
13. Experience in leveraging or critically thinking about how to integrate AI into work processes, decision-making, or problem-solving.

Requirements:

• 5+ years of professional design experience, ideally at a top creative agency or in-house for a global brand.
• Experience in video and content creation.
• A strong portfolio showcasing elite-level design work across campaigns, programs, and persona-based initiatives.
• Expertise in design tools such as Adobe Creative Suite (Photoshop, Illustrator, InDesign, etc.), Figma, and familiarity with motion graphics tools (e.g., After Effects is a plus).
• Experience using AI-powered design tools (e.g., MidJourney, DALL·E, generative design platforms) to streamline workflows and explore new creative possibilities.
• Deep understanding of typography, color theory, layout, and user-centric design principles.
• Strong collaboration skills, with the ability to work across multiple teams and adapt to feedback.
• Exceptional attention to detail and a commitment to delivering best-in-class work.
• Passion for innovation, creativity, and staying ahead of design trends.

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