Full-Time Copywriter, Campaigns

Role Description: The ServiceNow Brand & Strategy team is a passionate team of creative thinkers responsible for shaping the future of the ServiceNow brand. We’re looking for a Copywriter, Campaigns with an amazing history of creating impressive campaigns and brand experiences that live throughout the entire marketing funnel.

We’re looking for a strategic, conceptual thinker, and a consummate wordsmith able to create ideas that help propel a brand that result in disruptive, witty, and award-winning executions. You must have an exceptional portfolio with experience in a wide variety of media.

What you’ll do is generate fresh campaign concepts that transcend the B2B category, cracking briefs in ways that are both attention-grabbing and memorable, while succinctly solving business problems.

Projects will vary. Some will require hands-on copywriting and ideation with internal teams, while others will require collaboration with an external agency to lead the execution of your ideas and vision.

You’re fueled by positivity and embrace a growth mindset, able to thrive in a fluid environment. To you, each brief is an opportunity—you look forward to owning it from kick-off to delivery, working closely with cross-functional partners every step of the way.

You’re excited about great creative work, and you get everyone on the team excited about going on the ride along with you.

Key Responsibilities:

• Work collaboratively with an Art Director partner, as well as taking briefs independently.
• Work closely with the Creative Director, Campaigns, and teams on conceptual development, design, and execution across key marketing briefs.
• Partner with cross-functional stakeholders across the company to bring our brand to life in new and engaging ways along the full funnel of media.
• Create engaging campaign narratives that scale up or down in any space from two-word headlines to long-form storytelling.
• Develop creative ideas that meet the strategic brief and drive KPIs.
• Ensure the consistency of the brand and highest quality of copywriting across all projects.
• Keen understanding and passion to learn about and share insights on design and industry trends.
• Create, concept, inspire others, and roll up your sleeves while bringing creative ideas to life; can deliver and receive direct and clear feedback.
• Ability to think big while operating at the finest level of detail.
• Must be a self-starter while being comfortable guiding teams, freelancers, agencies, and production partners.
• Experience in leveraging or critically thinking about how to integrate AI into work processes, decision-making, or problem-solving.
• BA in Advertising, Marketing, Communications, English, or other related discipline and/or the equivalent professional writing experience for campaigns.

Experience:

• 8+ years experience in copywriting for a creative agency or world-class in-house team; B2B/tech experience is a plus
• 8+ years experience leading and managing projects with creative agencies and internal creative groups; global experience is a plus
• 8+ years experience in marketing and brand creative with a rich portfolio including the full integrated campaign funnel from awareness to acquisition.
• Outstanding presentation skills, with the proven ability to design and pitch world-class strategic presentations to all levels of our organization.
• Hands-on expertise in developing creative solutions and campaigns across all mediums.
• Expert knowledge of creative process (discovery, positioning, ideation, brand direction, socialization, activation)
• Working knowledge with digital creative software tools (Adobe Creative Cloud, Figma, Miro).
• Strategic thinking with exceptional communication skills, ability to evangelize and build support for creative concepts and ideas across varying stakeholders.
• Fluency with a variety of AI tools (Chat GPT, Claude, Midjourney, Sora, Runway, etc.)

Compensation: $105,000 - $155,000, plus equity (when applicable), variable/incentive compensation and benefits.

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