Full-Time Copywriter - eCommerce & DTC Marketing

About BiOptimizers

At BiOptimizers, our mission is to move people from baseline health to peak biological performance. Rooted in scientific rigor, we design supplements and experiences that empower individuals to excel. Our remote-first team collaborates cross-functionally, blending innovation with results to magnify human potential.

Role Overview

As a Copywriter - eCommerce & DTC Marketing, you will support the core marketing team supporting the Direct-to-Consumer (DTC) and eCommerce functions.The ideal candidate should have a strong history of creating effective copy for different digital channels. They should excel in performance marketing, retention strategies, and promotional campaigns.Experience in the health and wellness industry, particularly in supplements, holds great value.

Key Responsibilities

• Performance Marketing Copy: Write engaging ads that boost conversions on social media, like Facebook, Instagram, and TikTok. Also, optimize for Google Ads and display ads. Focus on driving customer acquisition and boosting ROI.
• Email & Retention Marketing: Create engaging email campaigns. Include a welcome series, abandoned cart reminders, post-purchase messages, and loyalty program updates. This helps maximize customer lifetime value.
• SMS Marketing: Write concise, action-oriented SMS campaigns that drive engagement and conversions
• Promotional Campaigns: Craft compelling copy for seasonal promotions, product launches, flash sales, and limited-time offers across all marketing channels.
• Product Descriptions: Write persuasive product descriptions that highlight benefits, address customer pain points, and drive purchasing decisions.
• Landing Page Copy: Create optimized landing page copy that aligns with campaign objectives and maximizes conversion rates
• A/B Testing: test copy variations and course-correct based on performance data
• Brand Voice: Keep a steady brand voice and message at all customer touchpoints. Adjust the tone for different channels and audiences.

Required Qualifications

• 5+ years of copywriting experience with a focus on eCommerce and DTC brands
• Proven expertise in performance marketing copy with demonstrable results in ROAS improvement
• Strong background in retention marketing, including email marketing automation and customer lifecycle campaigns
• Experience with SMS marketing campaigns and best practices for mobile-first copy

Additional Skills

• DTC Marketing- Proven ability to drive customer acquisition, retention, and revenue growth through direct-to-consumer (DTC) marketing strategies across digital channel
• Customer Journey Mapping: Understanding the full customer lifecycle from awareness to advocacy

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