Contractor Copywriter - Paid Media

• Craft compelling copy for mobile-first ads (video, static, and carousel formats) that drive clear calls to action.
• Develop and iterate on headline, body, and CTA copy that balances clarity, urgency, and brand tone.
• Tailor messaging for Meta, LinkedIn, and other B2B paid media placements.
• Write multiple messaging variations per concept to test themes, structures, and emotional levers.
• Partner with Growth and Brand teams to define and refine copy testing frameworks.
• Adapt existing copy and messaging frameworks for new formats.
• Support ongoing optimization based on data learnings and evolving brand goals.

• 5+ years writing ad copy for performance channels, ideally within growth marketing or DTC/B2B tech.
• Proven success with copy that converts in paid social environments (Meta, LinkedIn, etc.).
• Experience creating content for both brand and performance goals simultaneously.
• Experience with rapid optimization and test-and-learn creative environments.
• Insight-driven and creative — understands how to match copy to funnel stage and user mindset.
• Agile and open to feedback, thrives in test–iterate–optimize cycles.
• Strong collaborator with design partners and marketing strategists.

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