Full-Time Creative Director, Copy (Market Access)

The Creative Director (CD), Copy, Market Access is a manager and leader of brands, who sets the bar in terms of craft for senior-level copy team members. The CD has a proven ability to multitask, delegate, and manage as appropriate to ensure seamless management of business, while still contributing to idea generation and executional excellence.

They are a direct liaison between creative and senior account team members and clients across their assigned brands, answering and exceeding strategic and creative expectations. They demonstrate a high level of business acumen in market access and all related channels [payer (commercial/government), pharmacy benefit managers, pharmacy, integrated delivery networks/health systems, employer benefit consultants, actuaries] while also nurturing the talents of others.

The CD possesses advanced presentation and persuasion skills and is adept at leading meetings and selling work internally and externally (new business for new and existing clients). The CD is a leader that sets a positive tone and is a role model for others.

• Ownership of market access content for individual projects and agency of record brands
• Participates and owns the content portion of new business pitches for market access, with a deep knowledge of strategic imperatives, message architecture, and tactics
• Demonstrates strong leadership abilities to mentor, supervise, and set a career path for more junior-level writers
• Proactively monitors the progress of both own and direct reports’ assigned projects, providing direction, input, and feedback on direct reports’ work
• Coordinates assignments among assigned freelance writers and manages the quality of freelance work before sharing with the broader team (Strategy, Account, Clinical, Art, etc)
• Assesses day-to-day copywriting needs and alerts supervisor to coverage gaps within the agency or availability to support other teams as needed.
• Demonstrate a commitment to diversity, equity, and inclusion through continuous development, modeling inclusive behaviors, and proactively managing bias.
• All other duties as assigned

• Proactively monitor the progress of both own and direct reports’ assigned projects, providing direction, input, and feedback on direct reports’ work.
• Coordinate assignments among assigned freelance writers and manage the quality of freelance work before sharing with the broader team (Art, Art Services, Medical, Strategy, etc.).
• Assess day-to-day and upcoming copywriting needs and alert supervisor to coverage gaps within the agency or availability to support other teams as needed.

• Bachelor’s degree (or equivalent education plus professional experience) required. English, Communication, Life Sciences, or similar
• 10 years of agency/healthcare writing experience
• At least 8 years of experience in branded and unbranded topics related to managed markets
• At least 5 years of agency experience supervising market access content for a brand(s)
• Ability to provide examples of branded or unbranded collateral conveying key marketing messages and scientific content through a storytelling lens for market access stakeholders
• Expertise in extracting relevant information from clinical sources and writing medically accurate copy
• Experience with complex projects that include internal and external account and creative teams
• Client-facing confidence that advances dialogue, sells strategic ideas, and creates strong agency-client relationships
• Proficient in American Medical Association (AMA) style
• Familiarity with FDA/OPDP regulations and guidelines
• Excellent verbal communication and presentation skills
• Ability to work in a fast-paced environment and to learn quickly
• High-level interpersonal, organizational, and problem-solving skills

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