Contractor CRM Lead

• Building a CRM strategy and managing a CRM plan for each geo
• Planning segmentation and CRM activities
• Running A/B tests and analyzing results to increase player activity and retention
• Administering, initiating, and conducting meetings with the RISK CRM team
• Developing bonus mechanics and campaigns, analyzing their effectiveness
• Controlling and working with key metrics: ATPU, RR, BR, DAU/MAU, conversion by communication types
• Presenting CRM activity progress, experiment results, and their impact on product performance to stakeholders
• Compiling and maintaining reports with CRM activity outcomes
• Building a CRM team, setting up internal processes, overseeing team performance and budget

• 1-2+ years in CRM management within the iGaming industry, with a focus on building long-term customer relationships
• Experience in building communication flows using various communication channels.
• Proactive & Initiative: You take charge and are ready to lead projects to successful completion
• Data-Driven: You make decisions based on metrics and KPIs, leveraging data for insights
• Communication Skills: You can effectively communicate with various teams and clients, crafting clear and compelling messages
• Customer Understanding: You deeply analyze customer needs and behavior to develop personalized offerings
• Creative Problem Solver: You find innovative solutions to enhance customer engagement and retention
• Adaptable: You quickly respond to market changes and are ready for new challenges
• Market Analyst: You research trends and competitors to refine CRM strategies and products
• English: B2+

• Experience in the Asia region, Customer Development (CustDev).

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