Full-Time Global Marketing Program Sr Manager

The Global Marketing Program Senior Manager orchestrates and supports the design, execution, and performance of ServiceNow’s global integrated marketing programs. This role requires strong project management expertise and end-to-end marketing program/campaign experience.

Key Responsibilities:

• Hold teams accountable to realize end-to-end plans.
• Manage overall project plans, agencies, internal processes, internal communications, and budget.
• Facilitate and lead cross-functional working sessions.
• Design and manage comprehensive project plans (including campaign roadmaps and timelines).
• Manage the overall program budget, working with agencies and internal teams.
• Ensure marketing plans are socialized and measured.
• Ensure program plans are tracked in appropriate tools and reporting.
• Drive internal communications to ensure plan visibility.
• Hold cross-functional teams accountable to the aligned plan.
• Cross-Functional Stakeholder Management – Lead by influence across various teams (Brand, Creative, Digital, Product, Field, Partner Marketing, Events, Analytics).
• Collaborate with Marketing Program Managers to share best practices and connect dots.

Skill & Experience Requirements:

• Curiosity for AI & Innovation: Passion for learning and innovation is essential.
• Proven marketing program management experience, including strong project plan skills.
• Experience with integrated marketing programs and/or campaigns.
• Understanding of marketing campaign performance and business impact.
• Strong stakeholder management and cross-functional collaboration skills.
• Strong written and verbal communication skills.
• Marketing campaign/program management experience in enterprise software is preferred.
• Domain knowledge in brand, creative, field, digital, and product marketing is ideal.
• Bachelor's degree with 12+ years of experience.

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