Contractor Google Ads and Paid Media Strategist (Contractor)

• Contract Work Scope:
• Plan and execute campaigns aligned with company and brand goals.
• Coordinate and collaborate with strategists for campaign execution.
• Monitor and evaluate campaign performance and implement optimizations.
• Create channel roadmaps and implement account initiatives and testing.
• Relate and report on digital acquisition metrics.

• Account Auditing and Monitoring
• Conduct regular account audits.
• Monitor account alignment with approved plans.
• Assist in ad hoc invoice audits.

• Integrated Planning and Cross-Functional Collaboration
• Plan channel initiatives that support integrated marketing goals.
• Implement integrated planning initiatives, apply customer insights.
• Coordinate with cross-functional counterparts for campaign creation.
• Work with partners for initiatives like tag implementation and tool audits.

• Performance Analysis and Reporting
• Conduct regular performance analyses in collaboration with team members.
• Identify reporting requirements to support performance tracking.
• Prepare reports for weekly business reviews.
• Monitor competitive landscapes and market trends.

• Finance and Budget Management
• Manage account spend and apply adjustments to maintain profitability goals.
• Create revenue build-ups and monitor budget pacing.
• Develop and implement strategies for budget allocation.
• Monitor and report on spend and revenue pacing to goal projections.
• Support in-season budgeting audits as necessary.

• Vendor Management
• Support or lead ad hoc tool and vendor acquisition projects.
• Represent the function in routine vendor and agency calls.
• Assist in reviewing contracts for tools, vendors, or partners as required.
• Stay updated on digital marketing and retail media trends.

What is the last date for applying to the job?

Which countries are accepted for this remote job?