Full-Time Jr Copywriter

Responsibilities Summary

Copywriting:

• All emails, SMS and projects are formatted properly, using templates if provided
• Owning the brand voice for all assigned clients, and staying on top of their preferences and industry trends
• Maintaining copy guides for assigned clients as new feedback comes in
• Consistently applying universal Longplay copy standards
• Implementing feedback with fidelity
• Copy is error-free and ready for review within one round of edits
• Creating copy for email content campaigns, promotions/product launches & automated flows for e-commerce brands

Editing & Optimization:

• Providing feedback & support to other copywriters
• Providing feedback on storyboards and offering suggestions
• Interacting directly with clients to implement their edits and seek copy approval
• Monitoring the growth & strengths/weaknesses of the writing team to look for areas of improvement
• Ensure all copy has zero errors and are up to Longplay standards with regard to the strategic goals and creative direction
• You create emails that users are excited to open and you leave them wanting more.
• Ensure all editor and client edits are documented in the copy guide so they're continuously implemented in the future copy so we're constantly learning & improving
• Communicate constructive feedback to other team members to improve our workflow and outcomes
• Working directly with the Email Strategist to develop hypotheses & tests to optimize copy performance (eg. headers, CTAs, subject lines, body copy etc.)

Requirements:

• Experience:
  • 1-2 years of experience in copywriting, preferably in email marketing or digital marketing.
  • Familiarity with email marketing platforms such as Mailchimp, Klaviyo, or Constant Contact is a plus.
• Skills:
  • Strong writing skills: Ability to write concise, persuasive, and conversion-focused copy.
  • Attention to detail: Excellent grammar, proofreading, and editing skills.
  • Creative thinking: Ability to generate fresh, creative ideas tailored to email marketing.
  • Adaptability: Ability to write for a variety of industries and audience segments, adjusting tone and voice accordingly.
  • Time management: Ability to manage multiple projects and meet tight deadlines.
  • Analytical mindset: Understanding of basic email marketing metrics and how to adjust content based on data.