Full-Time Lead Copywriter

About the Role

If it doesn’t sell, it isn’t creative. As our Lead Writer, you’ll marry universal human truths to our brand promise and product vision, and shepherd a brand that has customers falling head-over-heels for us. You’ll be obsessed with uncovering the truth about our customers—the pain they struggle with and the joy that comes when a piece of software helps them win at their job.

You’ll partner with designers, developers, marketers and more to fashion the growth of G2's brand. You’re key to unraveling our stakeholders’ challenges across nearly every prospect and customer touchpoint – from events, brand strategy and documentation, to campaigns, to amazing employee success projects.

In This Role, You Will:

• Develop copy across the funnel, from brand awareness to conversion.
• Assist in evolving brand tone vision and tactical copy philosophies.
• Provide consistent copy direction to media, design, animation.
• Identify copy and brand tone opportunities across marketing channels.
• Execute on ROB copy needs across Marketing and other teams.
• Lead messaging themes for brand and marketing campaigns.
• Participate in data-driven conversations with marketing.
• Demonstrate leadership of company & team values.
• Lead copy conversations in creative briefs.

Minimum Qualifications:

• 6-8 years experience writing in-house or external agency
• 2-4 years within B2B SaaS
• Excellent ability to create brand messaging
• Excellent knowledge of copy nuances
• Strong understanding of channel nuances
• Strong understanding of B2B SaaS products, industry, and challenges
• Obsessive high standards of copywriting
• Ability to negotiate with Design & Marketing teams
• Partners with stakeholders to deeply understand their goals
• Excellent storyteller
• Adept at providing feedback

What Can Help Your Application Stand Out:

• Strong at presenting and pitching work
• Strong ability to envision copy visually
• Excellent knowledge of writing tools

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