Contractor Marketing Automation Specialist

Responsibilities:

 
• Develop and execute multi-channel marketing campaigns to drive lead generation and accelerate sales pipeline.
• Utilize marketing automation tools like Salesforce, Pardot, Teams, SharePoint, Asana, among others, to optimize campaign execution.
• Leverage tools such as Adobe Creative Cloud and Content Management System (CMS) for campaign content creation and management.
• Utilize CRM for customer relationship management and tracking of campaign results.
• Employ social media analytics tools like Facebook Insights and Google Ad for monitoring campaign performance and making data-driven decisions.
• Conduct AB Testing to optimize campaign performance and drive better results.
• Create and manage advertisements to promote brand awareness and lead generation.
• Perform analysis of campaign performance and provide insights for continuous improvement.
• Engage in blogging activities to drive brand awareness and generate leads.
• Coordinate with sales teams for aligning marketing campaigns with sales strategies.

Requirements

• Proficiency in Adobe Creative Cloud
• Experience with Content Management System (CMS)
• Familiarity with Customer Relationship Management (CRM) systems
• Hands-on experience with Facebook Insights
• Proficient in Google Ads management
• Knowledge and experience in AB Testing
• Ability to create and manage advertisements
• Strong analytical skills
• Experience in blogging for businesses
• Ability to develop and enhance brand awareness strategies
• Proficiency in Pardot
• Experience with Salesforce Platform
• Proficient in Asana project management
• Experience with SharePoint.