Contractor Marketing Manager
Todaytixgroup is hiring a remote Contractor Marketing Manager. The career level for this job opening is Experienced and is accepting Australia based applicants remotely. Read complete job description before applying.
Todaytixgroup
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We are seeking outstanding applicants of all backgrounds to join our team to bring new voices, talent, and perspectives to the table. We encourage all to apply.
About The Role:
The Australia Marketing team is seeking a Marketing Manager to execute on strategic initiatives that drive sales and support TodayTix's continued growth in Australia. The ideal candidate is analytical, collaborative, and experienced in multi-channel marketing, with a passion for cultural experiences.
Reporting directly to the Marketing Director, you’ll be responsible for meeting targets such as net revenue, app installs, registrations, and first purchases. You will work closely with the performance and content teams, theatre and brand partners, and external agencies to create and implement campaigns across various marketing channels, including ATL media, affiliate marketing, email, content, social media, and partnerships.
This is a fantastic opportunity for someone who has experience managing comprehensive marketing strategies and thrives in a fast-paced environment. Our Australia Marketing team is dedicated to connecting theater lovers with the best cultural experiences and empowering theater producers to reach new, engaged audiences. If this resonates with you, we’d love to hear from you!
Please note: This role is a full- time fixed- term contract for 1 year. Candidates must be based in the Greater Sydney area. This role is remote and requires you to connect with UK and USA time zones on a weekly basis.
What You'll Do:
Work closely with the Marketing Director, supporting on the planning of campaign activity, to include both ‘single-show’ activity, but also broader multi-show campaigns and activations
Develop and execute multi-channel marketing campaigns (email, social, WhatsApp, SMS) to enhance brand credibility, trust, and comfort, in partnership with Marketing Director and the broader CRM and Performance teams
Support the Marketing Director to drive brand awareness and maximise revenue in Australia, in line with the global marketing strategy
Work closely with the partnerships team to drive sales for partners
Work closely with the SEO team to optimise AU rankings and produce powerful evergreen content
Work with the broader CRM team to ensure that lifecycle and emergency comms are optimised
Provide regular reporting on programme and campaign performance alongside strategic recommendations for improvement across key business metrics
Support local perspective and insight into paid marketing efforts including paid social and search, to ensure commercial objectives are being achieved
Drive innovation for the marketing team across new channels in an agile way
Manage relationships with partners, vendors and other stakeholders
Utilise data-driven insights to identify CRM opportunities, including segmentation and testing strategies for optimal campaign performance.
Oversee merchandising of TodayTix app and website for all Australian markets, ensuring that content is up to date and that opportunities are being effectively highlighted
Assist in launching, building and maintaining a strong social presence and community management
Conceptualise, implement and report on localised content strategy (including development of AU content creator database)
We're Looking for Someone With:
3-5 years of marketing experience at a fast-paced B2C company
Experience in performance marketing
Creativity, flexibility and an agile approach to comms planning
Knowledge of the AU arts/culture/entertainment sectors