Contractor Marketing Specialist
Shapa Health is hiring a remote Contractor Marketing Specialist. The career level for this job opening is Expert and is accepting USA based applicants remotely. Read complete job description before applying.
Shapa Health
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This is a remote contract role for a Marketing Specialist at Shapa Health. The Marketing Specialist will be responsible for communication,marketing for our websites and massging
1. **WordPress Expertise:**
- Proficient in developing, customizing, and maintaining WordPress websites.
- Experience with popular WordPress plugins, themes, and page builders.
- Ability to optimize website performance, including load times and SEO.
- Knowledge of HTML, CSS, PHP, and JavaScript for advanced customizations.
- Experience with WordPress security best practices and regular updates.
2. **Google Ads Proficiency:**
- Experience in setting up, managing, and optimizing Google Ads campaigns.
- Ability to conduct keyword research, ad copy creation, and A/B testing.
- Proficient in analyzing Google Ads performance data and generating actionable insights.
- Experience with budget management and maximizing ROI for ad spend.
- Understanding of Google Analytics and conversion tracking integration with WordPress.
3. **Facebook Advertising Expertise:**
- Proficient in creating and managing Facebook Ads campaigns, including audience targeting and retargeting strategies.
- Experience in designing engaging ad creatives and writing compelling ad copy.
- Ability to analyze Facebook Ads performance metrics and optimize campaigns for better results.
- Knowledge of Facebook Pixel integration with WordPress for tracking and conversions.
- Experience with budget management and scaling successful ad campaigns.
4. **General Digital Marketing Skills:**
- Ability to develop and execute comprehensive digital marketing strategies that integrate WordPress, Google Ads, and Facebook Ads.
- Strong analytical skills to track and report on the performance of campaigns across all platforms.
- Excellent communication and collaboration skills to work with cross-functional teams.
- Up-to-date knowledge of the latest trends and best practices in digital marketing, SEO, and PPC advertising.
- Experience in managing multiple projects and campaigns simultaneously, ensuring timely delivery and high-quality outcomes.