Full-Time Paid Social Specialist II

• Work on paid social campaign execution from end-to-end, including campaign setup and structure, tracking implementation, optimization and in-market management, and post-campaign reporting
• Monitor, track and evaluate campaign performance analytics, develop reports and recommendations for future campaigns
• Ensure accuracy of campaign set up and weekly optimizations
• Collaborate closely with our internal teams to assess and improve advertising performance
• Recommend and monitor paid media budgets for new and existing campaigns to ensure tracking to goals
• Identify opportunities for creating or optimizing paid social programs for clients and effectively communicate these to clients and internal teams
• Work with our internal platforms to develop target audience data-sets for use within campaigns
• Stay up-to-date on all things paid social, including the latest trends and updates within the social platforms especially Meta & Pinterest
• Develop educational content to support spread the knowledge on social platforms throughout the team

• Experience working with social platforms, including Facebook/Instagram and Pinterest
• Be detail oriented, highly organized, with a keen eye for consistency
• A desire to work in a fast-paced environment with lots of autonomy and responsibility
• Knowledge of campaign metrics and analysis
• Ability to work both independently and as part of a team
• Excellent communication and writing skills
• Thirst for learning new skills and tactics and keeping up with digital marketing and social trends

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