Full-Time Product Manager

AdAction is a leader in performance-based mobile app marketing. We are seeking a Product Manager to join our Campaign Delivery Team. This role will shape the future of AdGem’s products, features, and advertiser campaign strategies. A key focus will be leading the integration of AI tooling and solutions into both our external product offerings and our internal workflows.

• Own and execute the product strategy and roadmap that powers and optimizes our advertiser campaign delivery
• Lead research efforts to identify customer needs, market opportunities, and feature innovations.
• Own the roadmap planning process by translating business goals, market research, and performance insights.
• Oversee product and feature launches, ensuring seamless delivery and adoption
• Define measurement frameworks to assess the impact of new initiatives and drive continuous improvement
• Partner with marketing and BD to promote new launches internally and externally
• Serve as a connector across the business, fostering collaboration and ensuring initiatives are well integrated.
• Help lead the integration and development of AI-driven tooling and solutions across both external product offerings and internal workflows.
• Help guide the ongoing evolution of our product mindset and practices, ensuring we stay adaptive, collaborative, and always improving.

• 4+ years of experience in product strategy with a preference for experience in adtech or performance marketing.
• Strong analytical skills with experience in data analysis, A/B testing, and decision-making frameworks.
• Experience developing and executing go-to-market plans for new products or features.
• Knowledge of performance marketing KPIs and best practices.
• Demonstrated ability to manage competing priorities and deliver results in a fast-paced environment.
• Strong communication skills (verbal and written), with the ability to translate complex ideas into clear narratives.
• Collaborative and proactive approach, with experience working across multiple teams.
• Experience and strong aptitude with AI tools and solutions.
• Located in the Denver, Chicago, or Austin areas.

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