Contractor Retention Marketing Specialist

We are seeking a Retention Marketing Specialist for PHI Direct and Furkin to build our member base in Canada and expand internationally.

Key Responsibilities:

• Optimizing marketing channels for customer retention.
• Reporting on campaign performance, providing insights and recommendations.
• Cross-functional collaboration with Marketing, Care, and IT teams for campaign development.
• Partnering with external agencies or contractors for social assets and campaign development.
• Identifying data needs for personalization and dynamic content.
• Utilizing A/B testing, segmentation, and behavioral targeting to maximize engagement.
• Building segmentation logic, setting up automations, and enhancing HubSpot platform performance.
• Improving retention rates across digital channels (web, email, social).
• Creating and optimizing email marketing campaigns (onboarding, promotions, newsletters).
• Managing member stories, user-generated content, and surprise & delight opportunities.
• Maintaining communication content libraries on internal platforms (T-Pet and Vision).
• Providing administrative support (pet loss sympathy, claims, email inboxes, social media).
• Managing and growing the refer-a-friend program.
• Managing social media accounts (content creation and comment management).

What is the last date for applying to the job?

Which countries are accepted for this remote job?