Temporary Senior Brand Manager - Beer & Cider

6 Month Fixed Term opportunity for a strategic brand manager to lead our Beer & Cider portfolio!

As the Senior Brand Manager - Beer & Cider you will:

• Lead portfolio planning and develop strategic plans.
• Drive innovation and NPD within the Pinnacle Beer & Cider portfolio.
• Build portfolio and brand plans to drive performance and equity for the Pinnacle Drinks brand and International portfolios.

You'll:

• Lead the portfolio strategy - across customer, category segments, NPD and brand thinking.
• Develop brand plans and innovation that cover an analytical viewpoint of category, customer and brand performance.
• Plan activities such as product launches, promotional activities, advertising, PR and events.
• Develop and implement annual brand and activation plans with our exclusive partners.

Responsibilities:

• Lead and develop a direct report.
• Channel & content planning for each brand within your portfolio.
• Use data driven insights to form strategic decisions and campaign development.
• Drive the setup and inputs into monthly category gate papers for Beer & Cider.
• Lead the development of new product concepts and drive product development from conceptualisation to launch.
• Work collaboratively with internal Business Teams to deliver input and sign-off on new product launches.
• Lead and implement successful product launches.
• Lead the marketing for our export brands.
• Become an expert on the market, consumers, customers & competitors.
• Build great relationships with external agency partners, internal stakeholders, and International teams.
• Financial management including management of budgets.

Requirements:

• Demonstrated ability to think strategically and act independently.
• Strong understanding of the market landscape.
• Proven experience in building successful brands and executing effective supporting activities.
• Skilled in developing brand architecture and leading new product development (NPD) initiatives.
• Strong leadership presence in category management.
• Excellent communication and interpersonal skills.
• Highly self-motivated with strong organizational and time-management capabilities.
• Commercially minded, with a focus on delivering measurable outcomes.
• Creative approach to brand planning.
• Experienced in customer analysis, market research, and above-the-line (ATL) marketing execution.
• 5–10 years experience within the Beer and Cider category.
• G Suite capability.

What is the last date for applying to the job?

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