Contractor Senior Copywriter, Mobile App Marketing

We’re looking for a strategic and creative copywriter to craft compelling messaging that brings our brand and mobile app, Umi – the AI-powered family wellness coach, to life.

You'll partner closely with the marketing, content, and product teams to create copy that drives awareness, installs, engagement, and retention.

What You’ll Get To Do:

• Write short-form and long-form copy for paid campaigns, email marketing, push notifications, social content, landing pages, and more
• Develop App Store listing copy including titles, descriptions, and keyword-optimized content that aligns with ASO best practices
• Create persuasive, benefit-driven copy that increases conversion rates
• Write scripts for video ads and app preview videos
• Maintain and evolve a consistent brand voice that resonates with parents, teens, and families across touchpoints
• Conduct copy testing across platforms and iterate based on performance data

What You’ll Bring:

• 7+ years of experience writing high-performing marketing copy, ideally for consumer mobile apps or wellness brands
• Strong portfolio demonstrating a mix of digital ad copy, landing pages, email, and app store content
• Deep understanding of performance marketing, user acquisition, and copy optimization strategies
• Familiarity with ASO best practices for both iOS and Android stores

What is the last date for applying to the job?

Which countries are accepted for this remote job?