Full-Time Associate Consumer Insights Manager

We're searching for a smart and hungry Associate Consumer Insights Manager. This important role will shape our approach to launching new products and expanding our brand's presence within the creative project making category. You will execute Cricut’s research agenda, transforming consumer excitement and needs into marketing strategies, new product concepts, and improved consumer experiences.

Collaborating closely with product and marketing managers, you will design, gather, and analyze research data, translating insights into marketing, product, and experience strategies.

The range of studies you’ll work on spans the gamut, from brand awareness/equity/health trackers, NPS tracking studies, price optimization studies, positioning and/or targeting studies, consumer segmentation, attitudes and usage studies, and concept and campaign testing, to syndicated data analysis.

The ideal candidate will have experience conducting qualitative research, including IDIs, online bulletin boards, focus groups, and ethnographies.

Responsibilities:

• Design and execute ad-hoc research projects, quant or qual, from start to finish, including refining and clarifying stakeholder research requests, designing studies, developing questionnaires or discussion guides, programming surveys or screeners, fielding surveys or recruiting for qualitative studies using internal or third-party sample, analyzing data, creating final reports, and aligning teams on recommendations
• Analyze large survey-based datasets (including syndicated datasets) and conduct higher-level analysis, including driver analysis
• Conduct qualitative research, including IDIs, online bulletin boards, focus groups, and ethnographies
• Provide design, execution, and analysis support to research projects your Consumer Insights teammates are leading
• Assist in maintaining and evolving tracker studies, such as brand health or NPS
• Develop expertise in our existing body of research, extracting key learnings to answer questions and ensure new studies speak to existing insights
• Employ team, industry, and research-on-research best practices in your work
• Ensure stakeholder buy-in, taking care that stakeholders have a stake in, digest, and know how to apply research findings
• Partner with cross-functional teams, using insights to drive alignment, action, and win-win outcomes

This is a hands-on role, with potential to manage vendors.

Requirements:

• 5+ years of consumer insights experience in a corporate, matrix-like environment, ideally on the research supplier side
• Deep experience designing and executing quantitative or qualitative research studies from start to finish
• Experience designing, maintaining, and evolving tracker studies
• Experience analyzing large survey-based datasets and conducting analysis using SPSS
• Skilled at insight generation and synthesis across studies
• Knowledge of and adherence to research best practices
• Detail-oriented; ensures reporting is accurate and put into the right context
• Strong project management skills; ability to juggle multiple projects at one time and self-prioritize workload
• Excellent communicator and cross-functional relationship builder
• Team player who prioritizes team and business needs
• Exceptional self-management skills and high EQ
• Entrepreneurial spirit, with passion for process improvement
• Experience managing vendors a plus
• Bachelor’s degree, preferably in the social sciences; advanced degree is a plus

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