Full-Time Brand Marketing Manager

As a member of Postal's marketing team, the Brand & Marketing Generalist will partner with the Demand Gen & Sales leadership to grow Postal's awareness across net new accounts, driving engagement via brand voice, content and experiences.

This role will be responsible for 3 key areas of Postal's marketing:

1. external brand voice and tone
2. content development and SEO management
3. field and experience management

Responsibilities and Objectives:

• Grow and manage Postal's social audience through organic posting, social campaigns, and cross-promoting with Postal employees and partners.
• Build content that resonates with Postal's ICP and is actually interesting/helpful to consume. We want content (e.g., include ebooks, case studies, infographics, webinars, videos, or any other types of media) that makes an impact - not content for content's sake.
• Hold Postal's agency accountable for achieving SEO targets.
• Partner with Postal leadership to build individual audience reach through post promotion, 3rd party webinars & podcasts, and self-sourced content.
• Use engagement data to determine & execute impactful (& creative) brand plays.
• Partner with Sales to build reusable revenue content.
• Use historical revenue data to execute a field event strategy that includes Postal flagship events, large conference attendance, and micro events (dinners, small gatherings, sports events, etc).

Requirements:

• 2+ years of B2B SaaS brand / social media management experience.
• Experience planning and executing corporate events in collaboration with sales teams.
• A basic understanding of SEO, and ideally experience working with external agencies.
• Strong copyediting, communication & project management skills
• Self-starter and able to work independently and create a plan for achieving business objectives
• Organized and able to manage projects efficiently and effectively
• Comfortable designing images in Canva
• Experience editing and creating short-form video content for social promo purposes

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