Full-Time Business Analyst - Big Data MarTech

Join our team as a Business Analyst in Big Data for MarTech, transforming data into key insights to optimize marketing strategies and drive growth.

Responsibilities:

• Gather and analyze business requirements, translating them into clear technical specifications for the development team.
• Design, optimize, and track product metrics, configure ETL processes, and perform data analysis using Python, PySpark, and cloud platforms such as Azure and AWS.
• Review and document existing business processes, propose workflow improvements, and recommend modifications for future optimization.
• Write and refine user stories, define acceptance criteria, and prepare formal requirements for cross-functional projects.
• Evaluate and integrate data from multiple sources, ensuring consistency and quality across datasets.
• Design and document data flows, data mappings, and transformation rules to support efficient data processing and analytics.
• Manage and maintain datasets in Big Data environments.
• Aggregate, cleanse, and transform data to meet the needs of business teams and ensure efficient data processing.

Requirements:

• Bachelor's degree in Data Analytics, Systems Analysis, Computer Science, or related field.
• At least 5 years of experience as a Business or Systems Analyst, focusing on marketing or Big Data projects.
• Experience across the product launch cycle, from gathering and formalizing requirements to implementation and ongoing development.
• Advanced SQL skills and experience with databases such as PostgreSQL and MySQL.
• Experience in ETL processes, including developing and optimizing pipelines with tools like Apache Nifi, Talend, or Informatica.
• Knowledge of Python and PySpark for data processing and analysis, particularly in Big Data environments.
• Experience with cloud platforms (Azure, AWS) for data storage, processing, and scalable Big Data solutions.
• Ability to develop and track product metrics to evaluate the effectiveness of marketing initiatives.
• Familiarity with digital marketing processes and KPIs.
• Project management experience, including task distribution, timeline management, and deadline control.
• Experience in telecommunications or digital marketing is a plus.

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