Contractor Content Taxonomy & Analytics Expert

Company DescriptionA solution-building company.

Job Description

Start: May 27, 2025

Duration: 3 months, part-time (20 hrs/week)

Location: Remote; must be available to work during Pacific Time (PST) hours

Rate: $170/hr

Overview:A major global pharmaceutical company is undertaking a large-scale marketing transformation initiative to implement a future-ready, scalable taxonomy framework that enables omnichannel content activation, campaign reporting, and performance measurement. With over $300M invested annually in content, the client is driving alignment across content, media, and analytics platforms—including DAM, CRM, and ad operations tools.We’re seeking a highly experienced Content Taxonomy & Analytics Consultant to support this initiative. This role sits at the intersection of content and media, and the client is open to candidates with expertise in either domain or both, as responsibilities may be split across workstreams.

Key Responsibilities:

1. Taxonomy Expertise:Deep experience developing enterprise-wide content taxonomy strategies (especially for DAM platforms). Need experience with the following: Adobe DAM, CMS - creative tagging and tracking and asset managementAdobe Analytics - site tagging Ad tech tracking and tagging - Google campaign manager, Meta Ads, Google Ads, etc. Strong familiarity with metadata frameworks, controlled vocabulary design, and tagging logicExperience defining taxonomy schemas for asset tagging across marketing content, media, and owned channels (email, web, social)
2. Media Analytics & Tagging Proficiency:Hands-on experience with ad operations workflows, trafficking, and taxonomy requirements across DSPs, ad servers, and measurement platformsAbility to align taxonomy frameworks with campaign analytics goals, including MMM, media mix, and omnichannel reportingFluency in tools and systems across media, analytics, and CRM platforms
3. Implementation Playbook & Governance:Experience translating taxonomy strategy into implementation playbooks with phased migration plansAbility to develop RACI charts and governance models for taxonomy evolution and change managementExperience supporting DAM metadata migration and post-launch optimization
4. Deliverables Support:Input into current state assessment deck, taxonomy framework, governance model, and implementation playbooks for both content and media channels

Qualifications

• Minimum 8 years of relevant experience in content taxonomy, metadata strategy, or media analytics
• Experience in pharma, health, or regulated industries is a strong plus but not required
• Strong communication skills and comfort working with senior-level stakeholders and cross-functional global teams

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