Contractor Content Writer & PR Strategist

As a Content Writer & PR Strategist, you will be instrumental in crafting and publishing high-impact content while managing our public relations activities.

• Content Creation and Publishing: Write, edit, and publish high-quality content including articles, blog posts, case studies, white papers, and other written materials.
• Content Calendar: Develop and maintain a content calendar that aligns with marketing and PR goals.
• Content Ideas: Research and generate content ideas that resonate with target audiences and reflect industry trends.
• SEO Optimization: Ensure all content adheres to SEO best practices to enhance online visibility and engagement.
• CMS Management: Utilize CMS platforms (e.g., WordPress, Magento) to publish and manage content.
• Blog Writing and Management: Create engaging and informative blog posts that drive traffic and establish thought leadership.
• Analytics: Monitor blog performance using analytics tools like Google Analytics, SEMrush.
• Public Relations Strategy: Develop and execute strategic PR plans to enhance the company's brand image and reputation.
• Media Relations: Build and maintain relationships with journalists, media outlets, and influencers.
• Campaign Strategy: Plan and implement integrated content and PR campaigns to support marketing objectives and business goals.
• Brand Messaging: Maintain a consistent brand voice and messaging across all content and PR materials.
• Crisis Communication: Assist in developing crisis communication strategies and materials.

• Proficiency in SEO tools such as Moz, Ahrefs, or Google Search Console.
• Familiarity with SEM tools including Google Ads, Bing Ads.
• Basic understanding of HTML/CSS for content formatting and troubleshooting.
• Knowledge of CMS platforms (e.g., WordPress, Magento) and website analytics tools (e.g., Google Analytics, SEMrush).

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