Full-Time Creative Strategist

About This RoleTumblr is looking for a socially savvy Creative Strategist who can translate the conversations, trends, and creative aesthetics of the platform into storytelling. To succeed, you’ll need a healthy mix of curiosity, collaboration, and creativity.

You will be part of a team focused on driving direct revenue via advertiser partnerships that leverage Tumblr’s unique audience, media solutions, Creatrs network, marketing initiatives, and new product offerings (ie. Merch, digital goods, Communities). As a Creative Strategist, you will help our team, our prospects, and our advertisers better understand the Tumblr audience and position Tumblr to agency and brand advertisers as a must-buy.

Who You Are:

• Deep knowledge of Tumblr, internet culture, and social media trends.
• Are tapped into where internet culture meets digital marketing, and can effectively communicate the unique value of Tumblr to our brand partners and their agencies.
• 5-8 years experience in creative strategy roles within social media, and/or agencies and/or creative studios.
• Able to navigate creative tools (Keynote/slides, Photoshop, gif/video editing).
• Strong written and visual communication skills.
• You excel at creating compelling audience stories, with insights, observations, and lived experiences.
• Creative, flexible, and with a growth mindset.
• You are comfortable showing your work-in-progress, and welcome creative feedback to help you land on the best ideas.
• Strong and deadline-focused multitasker, who can manage your own work while never passing up an opportunity to help out a colleague.
• Are comfortable working in a fast-moving and evolving environment.

Primary responsibilities:

• Create both big ideas and creative tactics that tap into audience behaviors and trends, while delivering against the advertiser brief.
• Build copy and communications that reflect Tumblr’s unique brand of internet weirdness.
• Ability to pitch and sell concepts to internal stakeholders and clients.
• Design decks, assets, and other marketing materials to support sales efforts.
• Support Account Management in the execution of the creative elements and deliverables of sold campaigns.
• Work with our Creator Partnerships Manager to oversee the artist selection, concept approval, and creation of custom campaign assets.
• Support all Brand Partnership efforts to educate the market, and evangelize Tumblr as an effective organic and paid media channel for brand advertisers.

Salary range: $120,000-$180,000 USD.

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