Full-Time CRM Automation Analyst - Leafio

Reporting to the CRM Manager - Leafio, the role of a CRM Automation Analyst is to support the development, execution, and continuous refinement of multi-channel campaigns and CRM communications that drive activation, engagement and retention.

The CRM Automation Analyst will be responsible for:

1. Ensuring marketing and CRM campaigns are built, QA’d and delivered on time.
2. Analyzing and reporting on campaign performance data to improve and optimize key metrics and campaigns.

Key Responsibilities:

• Delivery and Execution
  • Work collaboratively with business stakeholders to interpret brief requirements for delivery.
  • Work collaboratively with your team to ensure delivery expectations are clear and on time.
  • Manage the scheduling, building, copy, testing, and deployment of communications across the Montu Brands Lifecycle, campaigns, research and surveys.
  • Manage delivery progress in workflow tools and team channels.
• Marketing Automation
  • Configure and launch complex, data-driven journeys exercising good judgement and strong decision-making.
  • Provide technical support and recommendations on conditional logic, segmentation and topics related to Marketing Automation tools, as well as troubleshooting issues.
  • Assist in maintaining our CRM and Marketing Automation tools, best practices and procedures, including data management, privacy standards and system updates.
  • Work collaboratively with IT and tech teams on requirements and participate in solution designs and concepting.
• Customer Data Analysis and Reporting
  • Utilize multiple data sources to generate insights and understand results.
  • Utilize data to segment and target audiences effectively, personalizing communications.
  • Drive a test-and-learn culture and conduct ongoing A/B + multivariate testing and other optimization techniques to enhance targeting strategies.
  • Analyze campaign data to identify trends and provide insights.
  • Report on key performance insights and propose future improvements for review.
• Data governance and compliance
  • Safeguard the brand through Privacy and SPAM act compliance and best practice.
  • Stay up to date on legislation changes and educate stakeholders.
  • Ensure CRM initiatives adhere to Therapeutic Goods Administration (TGA) and Australian Competition and Consumer Commission (ACCC) guidelines.
  • Capture customer consent and personal data at key stages of the customer lifecycle that assist in profiling and personalization.
  • Execute comprehensive CRM strategies, including acquisition, lifecycle, and retention initiatives.
• Braze Super User
  • Be a Braze expert, guiding internal stakeholders on platform utilization and optimization.
  • Leverage Braze’s full capabilities to enhance technical performance and personalization.
  • Ensure that technical problems (including across platforms) are resolved efficiently, minimizing any disruption to campaign execution for the CRM team.
• Objectives and Key Results (OKRs)
  • Deliver on individual and set team OKRs as determined by the business.

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