Full-Time CRM Solutions Architect (Remote)

CRM Solutions Architect will report to the Senior Manager of Solutions Architecture and join our CRM team. You will focus on developing personalized, cross-channel solutions, integrating data, business rules, and ML models across touchpoints, and delivering a dynamic, relevant customer experience.

Key Responsibilities:

• Lead solution workshops and develop detailed business, functional, and technical requirements.
• Lead the end-to-end architecture for all CRM related systems and integrations.
• Identify and manage technical debt, recommending scalable and maintainable solutions.
• Guide collaboration and understanding across teams, translating strategic vision into capability models and solution design approaches presentable to business and technical teams.
• Develop data models, data transformations, data structures, data flows, and process flows.
• Design and develop data, process, and software solutions that integrate with Experian Consumer Services (ECS) marketing and ad technology stack.
• Establish and publish reference architectures, data standards, and solution guidelines.
• Collaborate with developers, data engineers, product, and marketing teams for end-to-end solution design and implementation.
• Present solution designs, including implementation cost/effort and benefit estimates.
• Ensure data-driven decision-making and solution architecture are informed by analytics, KPIs, and measurable outcomes.
• Conduct build vs buy assessments, develop cost/benefit analysis, and present solution approach options.
• Design solutions to increase automation and performance of CRM activities that further the use of ML models/data-driven customer communications.
• Evaluate the latest CRM marketing technologies and services and lead industry development presentations.
• Prototype and integrate tools into the existing Marketing Tech stack and lead the adoption of tools.
• Accommodate Pacific workday hours. Participate in an on-call rotation.

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