Contractor Customer Marketing Manager

Description

• Identify areas of opportunity to drive acceleration of free-trial-to-paid-subscription conversion through improved customer communications • Work with customer success and our insights teams to identify key customer segments and develop communications initiatives to drive improved cross-sell and upsell opportunities • Partner with onboarding to optimize our customer onboarding series to help new customers derive the most value possible from their suite of SQUIRE Products • Work with our Product Marketing team to drive stronger performance our our referral program by identifying and incentivizing customers who are delighted with SQUIRE to share our products with their colleagues and contacts • Analyze trends, develop actionable insights, and socialize relevant learnings across the organization • Partner with product marketing and insights to understand industry trends, customer needs, and competitive landscape and refine strategies to highlight competitive differentiators

Requirements

• 3-5 years of relevant experience in customer marketing, preferably in a B2B SaaS environment • Proven track record of creating high-performing customer marketing strategies and series, unlocking more value for both customers and our organization • Strong project management skills with the ability to prioritize core initiatives based on expected ROI and performance • Deep executional experience in marketing automation platforms, email service providers and other key marketing communications channels • Detail-oriented, organized, and proactive • Ability to work both independently and as part of a team • Innovative and resourceful, with a strategic mindset and a passion for marketing