Full-Time Digital Analytics Manager

We’re looking for a hands-on, highly technical and analytically minded individual who can work cross-functionally with the product team, tech team, marketing team and data team to:

• Identify what and how we should be collecting data (client-side, server-side) to support deep understanding of customer behavior
• Devise the technical specifications for data collection, writing and QA-ing code where needed
• Oversee the tracking implementation and QA-ing process end to end
• Implement processes to ensure tracking stays robust and up to date
• Maintain compliance and ethical values with regards to user behavioral tracking
• Ensure our data collection keeps up with the business!

Key Responsibilities

• Take ownership of all tag implementations in GTM and Server side GTM to feed data to tools and partners such as Snowplow, Google Analytics, Firebase, Criteo, Epsilon.
• Working closely with Marketing teams to ensure efficient and well structured tracking code
• Devising and owning new tracking specifications to be implemented
• Managing all project correspondence with stakeholders
• Experience of managing tracking implementation projects
• Set the direction of our digital analytics strategy and enforce best practices
• Audit the existing client-side/server-side data collection setup, identifying gaps in tracking and processes, identify inefficiencies and opportunities to improve the richness and quality of data collection at every step of the process
• Responsible for the end to end delivery of tracking projects, this encapsulates data capture, testing/validating results and surfacing data in the data warehouse
• Maintaining and creating documentation of tracking and processes
• Maintaining our tracking architecture to ensure we follow best practices and reduce tech debt
• Set up tracking monitoring processes to ensure we minimize downtime and preserve high quality data
• Administration and maintenance of various tracking related tools including -but not limited to- Snowplow, GA4, GTM, OneTrust

The Deal Breakers

• Expert technical knowledge of Google Tag Manager and its ecosystem
• Proven experience setting up and managing complex, large-scale implementations across web and mobile
• Experience implementing or working with clickstream data
• Some experience with SQL
• Comfortable with exploring large datasets, with an emphasis on event data to ensure our tracking is meeting downstream requirements
• Good understanding of the flow of data from data collection to reporting and insights and the impacts tracking can have on business processes
• Highly competent in translating and presenting complex technical information to a less informed audience

Nice to have

• Experience working with Snowplow or other event-level analytics platform is a big plus
• Experience setting up Server Side Google Tag Manager to reduce page load times
• Exposure to cloud based data warehousing and modelling
• Experience setting up analytics integrations with AB testing platforms (we use Optimizely)
• Knowledge or experience of server-side tracking implementation
• An engineering mindset looking to leverage modern tools and technologies to drive efficiencies
• Exposure to Python/R or similar procedural programming language