Full-Time Digital Analytics Manager

About your tasks:

• Continuously monitor KPIs across all digital platforms (webshops, apps) and leverage server-side tracking for robust data quality.
• Define, implement, and refine analytics frameworks with product teams and marketing stakeholders, managing end-to-end tracking in Google Tag Manager (including server-side tagging).
• Collaborate with cross-functional teams to develop custom dashboards and reports (Econda Analytics, Looker Studio), ensuring data-driven insights are accessible and actionable.
• Plan, integrate, and maintain MarTech tools, identifying opportunities to enhance cross-device, cross-channel, and customer journey performance.
• Conduct training sessions and workshops to enable other departments to work with complex datasets and analytics tools.

About you:

• Proven experience in digital analytics and comprehensive knowledge of analytics platforms (e.g., GA4, Econda), including server-side tracking.
• Proficient in JavaScript for advanced tagging; SQL and/or Python skills a plus for complex data manipulation.
• Ability to translate complex data into clear, actionable insights for diverse stakeholders.
• Familiarity with privacy regulations (cookie policies, GDPR, DSGVO) and their implications for analytics strategies.
• Willing and able to meet with team colleagues in our Cologne office at least once a week.

What is the last date for applying to the job?

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